Conversion Rate Optimization Specialist na Pella Corporation
Pella Corporation · Urbandale, Estados Unidos Da América · Hybrid
- Professional
- Escritório em Urbandale
Conversion Rate Optimization Specialist
Urbandale, Iowa
The Conversion Rate Optimization (CRO) Specialist is a key member of the Digital Product team responsible for analyzing user behavior, identifying conversion barriers and opportunities, and implementing data-driven strategies to improve website performance. This role focuses on optimizing funnels, enhancing user experience, and driving measurable growth in lead generation and sales through A/B testing and analytics.
Key Responsibilities
· Analyze website and landing page performance using analytics tools (e.g., Google Analytics, Fullstory) to identify bottlenecks and opportunities for conversion improvement.
· Develop, execute, and monitor A/B and multivariate testing strategies through Monetate to optimize site elements, including CTAs, forms, content, and navigation.
· Collaborate with marketing, UX, development, and content teams to implement and measure CRO strategies.
· Utilize qualitative and quantitative research methods, including user surveys, heatmaps, and session recordings to gain insights into user behavior and preferences.
· Report on test results, key findings, and ROI of optimization initiatives to stakeholders.
· Continuously monitor industry trends and best practices to ensure the organization remains at the forefront of CRO techniques.
· Recommend and implement improvements to overall digital customer journeys and funnel performance.
· Manage CRO tools (i.e. Monetate, Fullstory).
Qualifications
· Bachelor’s degree in Marketing, Analytics, Business Statistics, or related field.
· 3–5 years of experience in CRO, analytics, or digital marketing.
· Proficiency in analytics tools (Monetate, Fullstory, Google Analytics)
· Strong understanding of conversion funnels.
· Experience designing, running, and interpreting A/B and multivariate tests.
· Excellent analytical, problem-solving, and communication skills.
· Basic knowledge of HTMl, CSS, and JavaScript is a plus.
Work Environment & Travel
· Hybrid work environment based in Urbandale, IA.
· Occasional travel (up to 10%) may be required for team collaboration or train
Company
About Pella Corporation
As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada. Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America’s Greatest Workplaces for Diversity by Newsweek in 2024, as well as Forbes' 2024 Best Employers for Women and Best-In-State Employer in Iowa. We have also received numerous accolades for innovation and design, including Fast Company’s Best Workplaces for Innovators in 2024 and Most Innovative Manufacturers for 2022 and 2023.
At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you’re most proud of — that’s why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.
With talent just like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?
