Marketing Coordinator en General Services Corp.

Description

Join our team at General Services Corporation, where we have provided First Class Service since 1971. As a valued member of our GSC family, you will be part of a supportive and encouraging network that thrives on collaboration and open communication. We believe in nurturing your skill growth and aspirations for professional development.

At GSC, we celebrate First Class excellence, encourage innovative thinking, and have fun while doing it! Embark on a rewarding journey with us, where every day is an opportunity to make a positive impact and become part of a diverse team, united by shared values and strong bonds.

Overview:

The Marketing Coordinator is responsible for developing and executing engaging, brand-aligned content across all social media platforms to promote apartment communities, highlight resident experiences, and drive qualified leasing leads. This role blends creativity, marketing strategy, and property-level insight to enhance brand visibility and resident engagement.

Core Responsibilities

The Marketing Coordinator will:
• Develop a strong understanding of GSC’s portfolio, products, and locations
• Stay current on marketing, advertising, and social media trends to identify new opportunities
• Provide creative and administrative support to the Marketing Department
• Ensure timely project execution and effective communication across departments and site-level teams
• Enhance resident engagement through event & social content initiatives
• Contribute ideas that strengthen the GSC brand and align with company goals

Job Responsibilities by Category

Project & Departmental Coordination
• Prepare office supply needs
• Serve as a key point of contact for corporate, regional, and site-level employees, providing accurate and timely support
• Maintain comprehensive knowledge of GSC products, properties, and brand standards

Advertising
• Oversee social media sponsored ad proposals and budgets, ensuring clear ROI metrics

Social Media Campaigns: Content Creation & Strategy
• Identify and leverage emerging social media trends, tools, and technologies
• Assist in the execution of GSC’s Social Media Program, including content guidelines and posting strategies
• Create photo, video, and written content that highlights community amenities, apartment features, local lifestyle, and resident events
• Write engaging captions and posts consistent with GSC’s brand voice and tone
• Ensure digital content is visually cohesive, representative of each property, and aligned with company brand standards

Social Media Management
• Manage content calendars and posting schedules for all properties, across multiple platforms
• Monitor and moderate social media responses with professional, brand-consistent communication
• Collaborate with onsite teams to identify influencer partnerships and community contributor content opportunities
• Review Yext content for AI searchability recommendations and apply changes for increased property benchmarking
• Review Yext Social content submissions and review for approval and posting, providing feedback and edits as needed

Social Media Data Analysis & Application
• Track and analyze performance metrics (engagement, follower growth, impressions, reach)
• Present data insights and recommendations to the Marketing Executive Cabinet
• Use Yext Social data to create content that meets or exceeds engagement benchmarksResident Engagement & Site-Level Support
• Maintain and manage the Resident Event Calendar
• Oversee resident event planning and budgeting for assigned communities
• Collaborate with property teams to ensure events align with GSC standards, offer creative concepts, and deliver measurable ROI
• Report on event performance and participation to the Executive Cabinet

• Conduct onsite aesthetic reviews using GSC’s online WOW Checklist

Marketing Department Support
• Respond to Ratings and Reviews in the absence of the Digital Marketing Specialist

• Maintain organized property folders and digital assets in OneDrive
• Assist with digital marketing projects and other department initiatives as assigned

Requirements

 Required Skills & Qualifications
• Proficiency in major social media platforms (Instagram, TikTok, Facebook, YouTube, etc.)
• Strong creative writing and storytelling abilities
• Excellent verbal and written communication skills
• Ability to manage multiple projects and adapt to shifting priorities
• Strong aesthetic sensibility and attention to detail
• Basic proficiency in Adobe Photoshop and Illustrator
• Proficiency in Microsoft 365, including Excel
• Organizational and time management skills
• Basic videography and video editing skills
• Data analysis and reporting capabilities

Performance Goals / KPIs
• Increased engagement and follower growth across social media platforms
• Higher website traffic and leasing inquiries generated from digital channels
• Strengthened brand reputation and resident engagement online
• Consistent, visually cohesive content across all communities
• Ensure there are quarterly resident events for assigned properties, with increased Google Review participation 

GSC Cares about your health and wellbeing and we provide the following benefits:

• Health, Dental, and Vision Coverage.
• 401(k) Retirement Savings Plans.
• 25% Employee Rental Discount at any GSC property.
• Paid Holidays, Paid Sick and Paid Vacation.
• Health Savings Account with Match.
• Maternity Leave.
• Employee and Dependent Care Assistance Programs.
• Short- and Long-Term Disability Insurance.
• Life, Critical Illness, Accident, and Cancer Insurance Plans.
• Pet Insurance.
• Identity Theft Protection.
• Legal Resources.

GSC is proud to be an equal opportunity employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.