Senior Manager Digital na JCPenney

Senio Manager, Digital
Location: Dallas, TX (Hybrid)
Overview
We are seeking an Senior Manager, Digital to partner with the Creative Director Web Design and Digital to shape the future of enterprise design workflows and elevate customer experiences through design. This role will be pivotal in scaling our Figma-driven production systems, mentoring a team of designers, and ensuring creative excellence across digital channels.

The ideal candidate combines a strong foundation in design craft with advanced knowledge of Figma, proven team leadership, and the ability to collaborate cross-functionally with technology, operations, and offshore partners.
Primary Responsibilities
•    Partner with Global studio leads to design, test, and optimize Figma-based production solutions that increase velocity, scalability, and creative consistency across brands.
•    Lead, mentor, and inspire a team of designers, providing clear direction, feedback, and professional development support.
•    Translate creative briefs and business requirements into scalable design systems and templates in Figma.
•    Collaborate with creative leadership, copy, UX, operations, and MarTech partners to ensure workflows align with enterprise standards.
•    Ensure deliverables meet quality, brand, and accessibility standards while hitting aggressive production timelines.
•    Pilot and refine new Figma features, plug-ins, and workflows, staying ahead of industry practices and scaling best-in-class approaches across teams.
•    Serve as escalation point for design and production challenges, resolving issues in partnership with offshore studio leaders.
•    Report progress, insights, and recommendations to the Group Creative Director and cross-functional stakeholders.
Core Capabilities & Requirements
•    Bachelor’s degree in Design, Advertising, or equivalent experience; or 8–10 years of digital design and production experience, including at least 3 years in a team leadership role.
•    Advanced expertise in Figma, including component libraries, design systems, plug-ins, and workflow optimization.
•    Strong understanding of digital design principles across web, mobile app, email, and social channels.
•    Proficiency in Adobe Creative Suite with emphasis on Photoshop, Illustrator, and XD; motion/animation experience (Premiere/After Effects) a plus.
•    Experience managing global/offshore teams and fostering global collaboration.
•    Excellent communication, presentation, and problem-solving skills.
•    Ability to balance hands-on design work with leadership and mentorship responsibilities.
Leadership Expectations
•    Lead with customer impact. Keep the end customer in mind when shaping briefs, priorities, and Figma systems.
•    Collaborate across global teams and functions. Work closely with Global, MarTech, operations, and design partners, creating an inclusive environment where every voice is valued.
•    Set clear goals and standards. Translate strategy into direction the team understands, define what success looks like, and communicate progress to leadership and peers.
•    Develop people and teams. Coach, mentor, and grow designers; provide timely feedback; celebrate wins and learn from setbacks.
•    Remove obstacles. Anticipate issues, clear roadblocks, and maintain urgency and focus under pressure.
•    Balance efficiency with creativity. Increase speed and scalability without compromising brand quality or accessibility.
•    Foster innovation and continuous learning. Encourage curiosity, test new tools and workflows, and share learnings to keep the team ahead of industry practices.