Director of Growth & Case Acquisition na Bader Law

Job Description: Director of Growth & Case Acquisition

Are you passionate about making a difference and seeking a career where your skills are valued, and your growth is encouraged? Look no further! Bader Law, a leading Personal Injury and Workers’ Compensation Law Firm in Atlanta, GA, is searching for dedicated and driven individuals to join our dynamic team. At Bader Law, we pride ourselves on our commitment to our clients, providing expert legal representation and compassionate support. If you are ready to be part of a firm that values integrity, teamwork, and excellence, we want to hear from you!

Bader Law is a purpose-driven law firm guided by the principles of the Entrepreneurial Operating System (EOS). As an EOS organization, we prioritize a culture of accountability, transparency, and strategic growth. Our mission is to stand as champions, advocating, defending, and protecting those suffering from injury and loss. By providing access to the highest quality legal and medical services, we empower the injured to maximize their recovery physically, financially, and emotionally.

Responsibilities

The Director of Growth & Case Acquisition is responsible for building, leading, and optimizing a high-performing marketing and lead generation organization for a high-volume personal injury law firm.

This leader will oversee all aspects of case acquisition across digital performance, traditional media, social content, community engagement, lead partnerships, and referrals — driving sustainable growth and measurable results.

The ideal candidate has experience delivering growth in high-velocity, lead-driven industries such as legal, healthcare, home services, or other fast-paced, client acquisition-focused sectors. This background ensures they can navigate complex, multi-channel campaigns and optimize performance across diverse acquisition channels.

While primarily a strategic leadership role, the Director will also be hands-on in key areas as needed — including campaign management, media buying, performance marketing, and analytics. This is a player-coach role, balancing personal execution with team and vendor leadership.

Cultural fluency and experience engaging diverse, multilingual audiences are highly valued.

Core Competencies

Key Functions & Ownership Areas

• Digital Performance Marketing – Paid search, SEO, AEO, SEM, CRO, retargeting, analytics
  • KPIs: CPL, conversion rate, ROI
• Brand & Traditional Media – TV, radio, outdoor, creative production, agency partnerships
  • KPIs: Brand awareness, call volume, media ROI
• Social & Content Marketing – Paid/organic social, influencer collaborations, content calendar, digital PR
  • KPIs: Engagement, conversions, content ROI
• Community & Grassroots Marketing – Local outreach, multicultural partnerships, events, cause-based campaigns
  • KPIs: Community reach, referral growth, event ROI
• Lead & Referral Partnerships – Third-party lead vendors, referral programs, client retention efforts
  • KPIs: Refund %, CAC, case quality, repeat referral rate

The Director will work closely with shared functions including Analytics/BI, Marketing Operations, Finance, and Intake to ensure closed-loop tracking of lead quality and performance.

Leadership & Team Development

• Build, mentor, and inspire a high-performing, cross-functional acquisition team.
• Lead through both strategy and action, personally engaging in high-impact projects as needed.
• Define clear KPIs and performance standards for each function.
• Lead weekly performance reviews and ensure accountability across channels.
• Foster collaboration with intake, legal, and finance teams to align strategy and execution.

Strategy & Execution

• Design and implement an integrated growth strategy across all acquisition channels.
• Translate firm revenue goals into actionable, measurable marketing plans.
• Ensure messaging resonates across cultures and communities served.
• Balance long-term brand building with data-driven performance marketing.

Budget & Performance Management

• Strategically oversee and optimize a multi-channel marketing budget, working through internal teams and external agencies.
• Track and report key metrics including CPL, CAC, conversion rate, ROI, and case quality.
• Partner with Finance and Analytics for transparent performance reporting and forecasting.

Vendor & Agency Management

• Oversee agency and vendor relationships, contracts, and scopes of work.
• Drive accountability, consistency, and ROI across all partners.
• Maintain compliance and brand standards across all campaigns.

Innovation & Market Expansion

• Lead testing of emerging channels (YouTube-first, TikTok, OTT, podcasting).
• Develop new grassroots and multicultural community marketing strategies.
• Champion innovation, continuous improvement, and market expansion initiatives.

Qualifications

Required:

• 8+ years leading B2C performance marketing or client acquisition functions.
• Experience overseeing multi-channel marketing programs at scale, including substantial budgets.
• Experience in high-velocity, lead-driven industries (legal, healthcare, home services, etc.).
• Strong leadership, analytical, and vendor management skills.
• Demonstrated success engaging multicultural or multilingual audiences.
• Expertise in marketing analytics, attribution, and funnel optimization.

Preferred:

• Experience in personal injury or professional services marketing.
• Familiarity with CRM and call-tracking tools (Lead Docket, HubSpot, Salesforce, CallRail).
• Bilingual (English & Spanish) a strong plus but not required.