PERFORMANCE MARKETING MANAGER na Groupe SEB

%3Cp class=%22MsoNormal%22%3E%3Cstrong%3EBackground %26amp; Purpose of the Job%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/p%3E%3Cp class=%22MsoNormal%22%3EThe mission of the Performance Marketing Manager is to drive the growth of %3Cstrong%3EAll-Clad, T-fal, and Rowenta %3C/strong%3Ethrough strategic and data-driven paid media leadership. This role will lead end-to-end performance marketing across paid social, search, and programmatic channels to drive brand equity, consumer acquisition, and DTC revenue growth. This role is both strategic and hands-on: connecting upper-funnel storytelling with measurable conversion, retention, and lifetime value. The ideal candidate is a proven performance leader with deep channel expertise, agency management experience, and the ability to translate data into actionable strategies for business impact.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3Cp class=%22MsoNormal%22%3E%3Cstrong%3EThis position is based in Parsippany, NJ, and is hybrid.%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/p%3E%3Cp class=%22MsoNormal%22%3E%3Cstrong%3EWho You Are %26amp; What You’ll Do%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpFirst%22 style=%22mso-list:l0 level1 lfo1;text-indent:-.25in;%22%3EFull-Funnel Paid Media %26amp; Search Strategy%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-list:l0 level1 lfo1;text-indent:-.25in;%22%3EOwn strategy and execution across Meta, TikTok, Google (Search, YouTube, Display), and programmatic/social platforms.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-list:l0 level1 lfo1;text-indent:-.25in;%22%3EDrive media planning tailored to each brand’s full-funnel needs, ensuring strong alignment with DTC revenue and growth objectives.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-list:l0 level1 lfo1;text-indent:-.25in;%22%3ELead internal SEA Manager to deliver a seamless consumer journey from awareness → search → conversion on search platforms.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-list:l0 level1 lfo1;text-indent:-.25in;%22%3EManage multi-million-dollar budgets, pacing, and KPIs to deliver efficient growth while balancing brand equity and sales.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpLast%22 style=%22mso-list:l0 level1 lfo1;text-indent:-.25in;%22%3EAnticipate and pilot new platform opportunities (e.g., Google betas, TikTok formats, emerging channels).%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3C/ul%3E%3Cp class=%22MsoNormal%22%3E%3Cstrong%3ECreative %26amp; Content Integration%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpFirst%22 style=%22mso-list:l1 level1 lfo2;text-indent:-.25in;%22%3ETranslate brand and business strategies into platform-specific creative briefs for internal teams and agencies.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-list:l1 level1 lfo2;text-indent:-.25in;%22%3EOversee creative trafficking and asset delivery, ensuring best-in-class execution across all channels.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpLast%22 style=%22mso-list:l1 level1 lfo2;text-indent:-.25in;%22%3ELead a structured testing roadmap (formats, hooks, storytelling), using performance insights to inform content and campaign design.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3C/ul%3E%3Cp class=%22MsoNormal%22%3E%3Cstrong%3EAnalytics, Attribution %26amp; Marketing Ops%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpFirst%22 style=%22mso-list:l2 level1 lfo3;text-indent:-.25in;%22%3ELead reporting across search, social, and programmatic: reach, engagement, brand lift, conversion, and contribution to DTC sales.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-list:l2 level1 lfo3;text-indent:-.25in;%22%3EOwn and optimize key commercial metrics (Revenue, ROAS, Cost% vs. forecast).%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-list:l2 level1 lfo3;text-indent:-.25in;%22%3EManage attribution models and analytics tools (MMM, MTA, Google Analytics, platform integrations) to connect spend to downstream sales and LTV.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-list:l2 level1 lfo3;text-indent:-.25in;%22%3EBuild dashboards that link awareness through to conversion and retention, ensuring best practices in tagging, tracking, and compliance.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpLast%22 style=%22mso-list:l2 level1 lfo3;text-indent:-.25in;%22%3EEnsure tracking, pixels, and measurement frameworks are accurate and compliant.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3C/ul%3E%3Cp class=%22MsoNormal%22%3E%3Cstrong%3EAgency Leadership %26amp; In-House Strategy%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpFirst%22 style=%22mso-list:l0 level1 lfo1;text-indent:-.25in;%22%3EServe as day-to-day lead with paid media agencies: set strategy, define KPIs, oversee creative testing, and manage performance reviews.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-list:l0 level1 lfo1;text-indent:-.25in;%22%3EEvaluate agency performance against growth objectives while ensuring on-brand execution.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpLast%22 style=%22mso-list:l0 level1 lfo1;text-indent:-.25in;%22%3ELead testing of in-house execution models (Google Ads, trafficking, reporting) to assess potential for greater agility and efficiency.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3C/ul%3E%3Cp class=%22MsoNormal%22%3E%3Co:p%3E%26nbsp;%3C/o:p%3E%3C/p%3E%3Cp class=%22MsoNormal%22%3E%3Cstrong%3ECross-Functional Alignment%3Co:p%3E%3C/o:p%3E%3C/strong%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpFirst%22 style=%22mso-list:l1 level1 lfo2;text-indent:-.25in;%22%3EPartner with CRM, Content, and PR/Comms to integrate paid media into broader brand activations.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-list:l1 level1 lfo2;text-indent:-.25in;%22%3ECollaborate closely with DTC teams on promotional periods, SKU assortment, and site changes%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3Cli%3E%3Cp class=%22MsoListParagraphCxSpLast%22 style=%22mso-list:l1 level1 lfo2;text-indent:-.25in;%22%3ERegularly present strategy, results, and opportunities to senior leadership.%3Co:p%3E%3C/o:p%3E%3C/p%3E%3C/li%3E%3C/ul%3E%3Cp style=%22margin-bottom:0px;margin-top:0px;%22%3E%26nbsp;%3C/p%3E%3Cp style=%22margin-bottom:0px;margin-top:0px;%22%3E%26nbsp;%3C/p%3E

What You’ll Need to Succeed

• ·        7–10 years of experience in performance marketing, with proven success in DTC and consumer brand environments.

• Deep expertise in Meta, TikTok, Google Ads (Search, Display, YouTube), and an integrated full-funnel strategy.

• Strong track record of managing large budgets and delivering both revenue growth and efficiency.

• Experienced leader of agencies and/or hybrid in-house execution models.

• Advanced analytical capabilities with proficiency in attribution tools, Google Analytics, and data visualization.

• Strong communicator with the ability to influence cross-functional partners and present to executives.

• Entrepreneurial, curious, and commercially minded with a passion for testing and scaling new ideas.

   

You will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes:

• Medical, dental, and vision insurance

• 401(k) retirement plan with company match

• Discretionary Bonus

• Paid time off and holidays

• Flexible work arrangements

• Continuing education opportunities

• Employee discounts on company products/services

• Wellness incentives

• Casual dress code

• Positive work culture that values work-life balance

   

   

  In addition to a competitive salary and benefits package, we offer a fun and collaborative work environment where your ideas will be heard, and your contributions will be valued. Don't miss this opportunity to join a dynamic team and take your career to the next level. Apply now!

   

  #LI-Hybrid

   

  #LI-BA1

   

   

  Salary Range: $115,000 to $155,000 commensurate with experience.

 

 

 

•  If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact [email protected]
• Groupe SEB invites any applicant and/or employee to review the Company’s written Affirmative Action Plan.  This plan is available for inspection upon request by contacting [email protected]

 

 

 

 

 

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