Group Director, New Stream Media na Dentsuaegis
Dentsuaegis · New York, Estados Unidos Da América · Remote
- Senior
Job Description:
- Strategic Leadership
- Lead non-endemic monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement.
- Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for opportunity sizing, audience development & targeting, measurement, and creative strategy.
- Client Engagement & Growth
- Manage daily client relationships for assigned RMN accounts, ensuring alignment with client objectives and industry standards.
- Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention.
- Lead client discovery sessions, deliverable presentations, and strategic workshops.
- Operational Excellence
- Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement.
- Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery.
- Develop and refine operational models, staffing plans, and enablement tools to support RMN scale.
- Analytics & Reporting
- Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
- Ensure data monetization strategies are embedded across RMN offerings.
- Lead audience development initiatives, including segmentation, onboarding, and personalization.
- 10+ years of experience in media strategy, retail media, or digital advertising.
- Experience leading RMN or media network initiatives at scale.
- Extensive experience with non-endemic advertising, including strategy, targeting, and measurement.
- Expertise in building scalable consulting models and operational frameworks.
- Strong understanding of audience analytics, data visualization, and campaign performance reporting.
- Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems.
- Strong communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams.
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Location:
New YorkBrand:
IprospectTime Type:
Full timeContract Type:
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