Director of Consumer na Bupa

Job Description:

Role Overview

Job Title: Director of Consumer
Salary: Competitive + bonus and benefits
Location status: Flexible/Hybrid
Location: UK-wide (with travel to London and regional offices as needed)
Permanent- Full-time
 

We Make Health Happen

At Bupa, we’re here to help people live longer, healthier, happier lives – and make a better world. With no shareholders, our customers are our focus. That means every decision we make is about improving health and care.

As Director of Consumer, you’ll play a pivotal role in shaping how we connect with our individual customers. You’ll lead the go-to-market strategy for our Consumer segment, driving growth, improving customer retention, and enhancing the experience across digital and traditional channels. This is a chance to make a real impact – not just on our business, but on the lives of thousands of people across the UK.

Key Responsibilities

• Develop and deliver targeted strategies for our Consumer segment to drive revenue and align with Bupa’s wider commercial goals

• Set the direction of the Consumer team to achieve revenue targets, optimise distribution channels, and expand beyond the current market

• Lead the optimisation of consumer distribution channels – including digital, telephony, and e-documentation to enable optimal reach and efficiency

• Lead the design and execution of customer retention strategies to achieve planned sales/revenue in line with the AOP

• Lead the development and management of commercial channels, guaranteeing alignment with the overall business objectives

• Ensure compliance with regulatory standards and lead risk management practices across the Consumer function

• Inspire and lead a high-performing, inclusive team, fostering innovation, collaboration and accountability

What We’re Looking For

We’re looking for a strategic thinker with a strong commercial mindset and a passion for customer-centric innovation. You’ll bring:

• Proven experience in leading consumer-focused retail strategies within a complex organization

• Strong understanding of sales, distribution and retention in a digital-first environment

• Excellent leadership skills, with a track record of building inclusive, high-performing teams

• Ability to manage budgets, interpret data and make sound commercial decisions

• Skilled communicator with experience influencing at executive level

• Comfortable navigating change and driving transformation across multiple channels

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:

• Private medical insurance

• Enhanced pension scheme

• Annual bonus scheme

• 25 days holiday + bank holidays

• Leadership development programmes

• Hybrid working options

Why Bupa

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”. We champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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