Marketing Specialist na Allied Orion Group

Description

Marketing Specialist

Reports to: Community Manager / Regional Manager

Position Overview

AOG Living is seeking a creative and results-driven Marketing Specialist to lead community outreach, digital marketing, and partnership initiatives that drive occupancy and strengthen the property’s visibility. The ideal candidate is a strategic thinker with strong communication skills, a passion for connecting people, and a hands-on approach to supporting leasing and resident engagement.

Key Responsibilities

Marketing & Outreach

• Develop and execute a comprehensive marketing plan focused on increasing occupancy and enhancing brand awareness.
• Build and maintain partnerships with local housing agencies, employers, relocation specialists, and community organizations to expand leasing opportunities and generate qualified leads.
• Create and manage local business partnerships and sponsorships to drive referral traffic and promote community involvement.
• Plan and execute resident events, community outreach activities, and open houses to showcase AOG Living as a vibrant and desirable living destination.
• Design and distribute marketing materials and campaigns aligned with the community’s brand identity.

Digital & Social Media Strategy

• Manage all social media channels (Facebook, Instagram, Google Business, etc.) to increase engagement, promote available homes, and highlight the lifestyle at AOG Living.
• Develop and maintain content calendars, coordinate photo and video shoots, and ensure consistent posting of high-quality, engaging content.
• Monitor and analyze online performance metrics to optimize content and advertising strategies.
• Manage online reputation by responding to reviews and inquiries in a professional and timely manner.

Leasing & Performance Support

• Review traffic reports and marketing source data to evaluate lead generation and campaign effectiveness.
• Listen to phone calls and provide feedback to improve customer service, lead handling, and follow-up performance.
• Participate in follow-up calls, tours, and resident activities as needed or directed by the Community Manager to support leasing efforts and ensure a consistent brand experience.
• Collaborate with the leasing team to develop targeted campaigns that drive qualified traffic and improve lead-to-lease conversion.
• Maintain accurate records of outreach efforts, partnerships, and marketing performance.

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• 2+ years of experience in property management marketing, multifamily housing, or related industry.
• Proven success in building partnerships with housing agencies and local organizations.
• Strong knowledge of social media management, digital advertising, and community outreach.
• Excellent communication, organization, and interpersonal skills.
• Creative thinker with the ability to manage multiple priorities in a fast-paced environment.