Tool Marketer na Tekton

Your work is to know our tools, their applications and user communities, and the competitors’ lineups so you can help us make great marketing content. In many cases, you will be the project leader responsible for developing the content that brings our tool to the market. You will need to fully understand real uses of our products and have the ability to visually communicate the features to our users across multiple forms of media such as photos, illustrations, charts/graphs, and videos.

Responsibilities

• Research many sources to build a comprehensive understanding of the product itself, the competitive landscape, the core users, and the core use cases 

• Work with the Product Development department to fully understand the functionality, features, materials, and attributes of our products

• Brainstorm all of the points that are true about our products and distill down the most useful and helpful pieces of information that users want to know

• Provide feedback to our Product Developers about users’ needs and expectations

• Develop written and visual storybooks as drafts of our content before final production

• Work with others on the content team to create and publish new content to Tekton.com, social media, and emails

Indicators of a good match for this role

• You appreciate simple, high-quality tools and have deep and detailed experience using them in your work or personal projects 

• You are able to lead others and organize projects 

• You have well-formed opinions that you can defend with real facts

• You are a team player who knows when to ask for help or change your mind 

• You have a natural skepticism for convention, but respect the value of tradition and learning from others

• You can craft a clear, concise message about the tools using visuals and language that tool users will appreciate because you have strong intuition for what matters to them and in what order

• You have the artistic and writing ability to turn your thoughts into marketing content

• You are highly precise with details and determined to deeply research any given topic to become an expert

• You are exceptional at thinking in models and patterns

• You have exceptional values including honesty, integrity, and empathy

Highly helpful qualifications

• Background in web design

• Background in photography (shooting, editing, composition)

• Experience with sketching, creating graphics, and arranging layouts

• Experience with Figma, Photoshop, and Illustrator

Pay range

Starting at $55,000 to $85,000 per year depending on individual qualifications

Benefits package

Full-time employees receive health, dental, vision, life, and hospital indemnity insurance; paid time off; a 401(k) program; and tuition reimbursement.

Location and hours

This is a full-time salaried position located in Grand Rapids, Michigan. The work is mostly onsite, with lots of outside visits to locations where tools are being used. 

Direct supervisor

Head of Tool Applications and Content

About the department

The Tool Applications and Content department is the link between our product development team and our users. The department takes in information about user needs and use cases and shares them in the company, assists in developing new offerings, and produces the visual and written marketing content for our tools.

How to Apply

https://apply.tekton.com/tekton/form/EmploymentApplicationDesignCreative/formperma/9p8pYjNU-XBm9d9ZoJ3mIf0jV3kT5vSCPVeSrRvh-fI

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