Senior Manager, Marketing and Production - (25-OMAC-103000-066) na District of Columbia Water and Sewer Authority

The intent of this job description is to provide a representative summary of the major duties, locations, and responsibilities performed by incumbent(s) in this job. Incumbent(s) may not be required to perform all duties in this description, and incumbent(s) may be required to perform work-related tasks other than those specifically listed in this description. This job description is not a “contract” between the employee and the Authority. The job duties and essential functions may be changed at the discretion of the General Manager.

At DC Water, we provide more than 700,000 District of Columbia residents and 24.6 million annual visitors with essential water, wastewater, and stormwater services. DC Water also provides wholesale wastewater treatment services for 1.8 million people in Montgomery and Prince George's counties in Maryland, and Fairfax and Loudoun counties in Virginia. We aspire to be known for superior service, ingenuity, and stewardship to advance the health and well-being of our diverse workforce and communities. To achieve this vision, we commit to our shared mission every day—exceeding expectations by providing high quality water services in a safe, environmentally friendly, and efficient manner.

The Senior Manager, Marketing and Production develops strategies and tactics to build brand awareness for DC Water and to promote its programs and initiatives. Serves as Creative Director to shape the visual style and imagery for various media projects. Manages outside vendors retained to assist in marketing and advertising efforts. Serves as the primary contact in managing the production process for major publications, promotional items, advertisements and videos generated by the Office of Marketing and Communications, to include managing the design and editorial process for various signature publications. Supervises the work of employees engaged in the design and preparation of graphics/camera ready artwork, DC Water employee and customer newsletters, internal/external brochures, special publications and reports, forms, and other collateral materials. interacts with other departments for and purchasing for Marketing and Communications.

• Develops strategies and tactics to build brand awareness for DC Water; directs all phases of project design, media buys and placements.

• Manages efforts to market DC Water’s customer assistance programs to increase the number of customers that apply for assistance.

• Develops and directs campaigns to make information about DC Water readily available and easy to understand; produces valuable and engaging content for our marketing materials.

• Builds a program to measure and report on performance of marketing campaigns, gain insight and assess against goals.

• Designs and prepares graphics/camera ready artwork and other visual aides using Adobe Illustrator and InDesign software.

• Tracks and analyzes the performance of campaigns; evaluate customer response and behavior and adjust advertising campaigns accordingly.

• Directs marketing activities that relate to creating, communicating and delivering messages to ratepayers.

• Develops and deploys successful marketing campaigns from ideation to execution

• Manages the production of advertising and marketing materials. Sets print production schedules; negotiates with and selects vendors; and tracks and manages budgets and costs.

• Determines which advertising outlets are best suited to deliver the Authority’s message to target audiences.

• Identifies various non-paid and paid marketing opportunities – manages the budget for these activities.

• Directs all video, PSA’s and commercial productions and placements, to include script and editing supervision, and selection and supervision of outside production facilities and personnel as needed.

• Manages all processes required to produce publications, and promotional items, to include interacting with graphics staff, other Authority departments, and printers.

• Assesses and recommends standard operating procedures aimed at enhancing and/or maintaining the quality and timeliness of projects and workflow activities performed within the department.

• Manages clients’ accounts. Helps clients develop advertising strategies, media plans and solutions to creative, logistical, and technical problems. Responsible for estimating costs and monitoring project timelines. 

• Interacts with Procurement and Finance in purchasing for the department. 

• Directs the department’s communications and production services offered in support of other departments and ensures compliance with relevant policies of the Authority.

• Performs other duties and projects as assigned

Supervisory Responsibilities: Provides daily planning and administration in the selection, assignment, supervision, promotion, discipline, and training of personnel for area of responsibilities. 

Key Working Relationships: Interacts with Senior and Executive Level Staff members and employees throughout the Authority, representatives from other organizations and agencies, community groups, the general public, etc.

The qualifications listed below are representative of the knowledge, skill, and ability necessary for an

individual to perform each essential responsibility satisfactorily. Reasonable amounts of training are

provided.

Required Skills & Qualifications

Preferred Skills & Qualifications

*The work environment characteristics described in the physical requirements section of the required skills & qualifications table are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities. 

At DC Water, our people make us an industry leader. Join a group of thinkers, innovators, and problem solvers focused on protecting life’s most precious resource in the nation’s capital.

• Take pride in your work. We provide an essential service and do work that matters. A career at DC Water is an exciting opportunity to help improve the environment and make a lasting difference for the community.

• Connect to a strong culture. Everything we do is grounded in our shared values—accountability, trust, teamwork, customer focus, safety, and wellbeing.

• Be your true self. We are an inclusive organization that embraces diversity, and we recognize and celebrate employees’ individuality and unique contributions.

• Build your skills and career path. We are committed to developing a future-ready workforce by helping our employees develop skills for the jobs of tomorrow.

We are proud to be an EEO/AA employer M/F/D/V.

We maintain a drug-free workplace and perform pre-employment substance abuse testing

The Americans with Disabilities Act prohibits discrimination against “qualified individuals with disabilities.”

If a reasonable accommodation is needed to participate in the job application or interview process, to

perform essential job functions, and/or to receive other benefits and privileges of employment, please

email [email protected].