Creative Marketing Director na Grand America Hotel

The Creative Director leads the vision, strategy, and execution of brand-aligned creative across our diverse portfolio of hotels and resorts. This role combines strategic leadership with hands-on creative management, developing the long-term creative vision for the portfolio while owning the end-to-end creative process from concept to delivery. The ideal candidate is both a strategic thinker and a skilled creative. Someone who can set the direction for brand storytelling while rolling up their sleeves to manage complex projects, lead creative teams, and ensure flawless execution across all touchpoints.

Key Responsibilities:

• Creative Strategy & Vision: Develop and champion the creative strategy across the portfolio, including brand evolution, creative standards, and innovative approaches to storytelling that drive business results.
• End-to-End Creative Management: Own and manage the complete creative process, from strategic brief development through final delivery, ensuring alignment with brand standards, and operations. Balance strategic oversight with hands-on project management as needed.
• Campaign Development & Execution: Lead the development of integrated campaigns in partnership with marketing leaders and property teams, ensuring creative fulfills brand strategy across digital, print, out-of-home, and on-property channels. Drive campaigns from concept through execution.
• Team Leadership & Development: Build, lead, and develop a high-performing creative team consisting of in-house designers and photo/videographers. Provide mentorship, set performance standards, and create a culture of creative excellence and continuous improvement.
• Agency & Vendor Partnership: Strategically manage relationships with external copywriters, creative agencies, and production partners. Lead vendor selection, contracting, and ongoing partnership management to ensure quality, efficiency, and alignment with portfolio needs.
• Brand Standards & Consistency: Work cross-functionally to build and maintain consistency across all marketing channels and properties while allowing for property-specific expression where appropriate.
• Stakeholder Leadership: Serve as the strategic creative partner to property directors, marketing team members, and cross-functional leaders. Facilitate collaboration between corporate and on-property teams, translating business objectives into compelling creative solutions.
• Budget Management: Manage the creative department budget, including agency partnerships, production costs, and freelance resources.
• Quality & Creative Excellence: Review and approve creative work to ensure exceptional standards in design, copy, and messaging. Act as the gatekeeper of brand integrity while fostering an environment that encourages creative risk-taking and innovation.

Competencies & Skills:

• Ability to manage multiple complex projects simultaneously, prioritizing deadlines and stakeholder needs
• Strong digital acumen and willingness to leverage technology tools (e.g., project management platforms, DAM systems, workflow tools) to drive efficiency and transparency
• Experience managing website development projects, including working with internal teams or external vendors to support strategy, design, content, and technical execution
• Excellent leadership and collaboration skills, with the ability to guide teams through ambiguity and change
• Exceptional eye for detail, design sensibility, and creative problem-solving
• Strong understanding of brand storytelling and its application across digital and physical touchpoints
• Comfortable giving and receiving feedback, facilitating productive creative reviews, and maintaining high performance standards

Qualifications:

• 5+ years of experience in creative direction or management, ideally within hospitality environment  
• Proven ability to lead creative teams and external partners with a collaborative and results-driven approach
• Strong understanding of creative workflows, design tools, and brand development processes
• Excellent communication and presentation skills, able to bridge creative ideas with strategic business needs
• Experience managing campaigns across multiple channels (print, digital, OOH, property signage, etc.)
• Highly organized, detail-oriented, and comfortable working in a fast-paced, multi-stakeholder environment