eCommerce Channel Manager na Channellock, Inc

Description

Role Overview:

The eCommerce Channel Manager is a highly motivated, hands-on professional responsible for managing and growing online sales channels across Amazon (1P/3P), Walmart, Channellock.com and other key ecommerce platforms. Acting as the primary day-to-day operator, this role combines strategic planning, content optimization, inventory management, vendor negotiations, and campaign execution to drive growth, operational excellence, and lasting partner relationships. The position requires deep expertise in marketplace ecosystems, a proactive mindset, and the ability to lead multiple high-impact initiatives seamlessly.

Core Responsibilities:

• Account & Relationship Management:
• Build, nurture, and sustain strong relationships with designated ecommerce partners, including Amazon, Walmart, and direct-to-consumer sites.
• Serve as the primary point of contact for marketplace participants, vendors, and internal teams to ensure smooth operations and strategic alignment.
• Operational & Content Management: 
• Oversee daily marketplace activities, including product listing updates, keyword optimization, content health, and catalog maintenance.
• Responsible for self service maintenance of Channellock presence on ecommerce sites, particularly Amazon
• Manage new product launches, variations, and seasonal promotional activities to maximize visibility and sales.
• Ensure inventory availability, demand forecasting, and logistics coordination aligned with sales goals.
• Strategic Planning & Market Analysis: 
• Monitor industry trends, marketplace fluctuations, and competitive landscape shifts; develop actionable forecasts and strategic responses.
• Lead initiatives to optimize listings, improve SEO, and enhance visibility through keyword and content strategies.
• Advertising & Promotions: 
• Plan, execute, and analyze promotional campaigns, including advertising budgets, media strategies, and ROI maximization for Amazon, Walmart, and other platform advertising.
• Collaborate with creative teams to develop compelling content assets for advertising and product pages.
• Growth & Business Development:
• Identify new opportunities for account expansion, international marketplace entry, and product diversification.
• Drive sales growth through effective promotional planning, vendor negotiations, and category expansion strategies.
• Data & Reporting: 
• Leverage marketplace analytics tools (Amazon Retail Analytics, reporting dashboards) to monitor performance, identify improvement areas, and inform decision-making.
• Prepare regular reports on sales, inventory, campaign effectiveness, and market insights for internal stakeholders and clients.
• Cross-Functional Collaboration: 
• Coordinate with marketing, supply chain, creative, and analytics teams to ensure alignment on content, campaigns, and operational execution.
• Lead or support cross-departmental projects related to innovation, technology integration, and process improvements.

Requirements

Qualifications:

• Bachelor’s degree in Business, Marketing, Supply Chain, or related field.
• Minimum 2+ years of hands-on experience managing Amazon (Vendor & Seller Central), Walmart.com, and other ecommerce platforms within a CPG or branded environment.
• Proven expertise in Amazon SEO, keyword strategies, catalog management, and advertising (media purchase, ROI focus).
• Strong familiarity with ecommerce ecosystems, inventory management, and data analytics tools.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work independently and proactively in a fast-paced, evolving landscape.

Preferred Skills & Traits:

• Demonstrated entrepreneurial mindset with a results-oriented approach.
• Strong problem-solving skills and analytical mindset.
• Proficiency with ERP, reporting tools, and digital marketing platforms.
• Ability to manage multiple priorities, budgets, and projects simultaneously.
• Willingness to travel as required and capability for prolonged periods of concentration and physical mobility (lifting 20 pounds or less).