Director, Customer Marketing na CVI

Leadership and Strategy:

• Driving the development of programs and promotions that result in sustained share gains for CVI
• Establishing CVI as credible expert in traffic and revenue acceleration in the contact lens segment
• Develop and execute a customer segmentation strategy that allows for the tailoring of targeting messaging and action plans and continuously refine the segmentation models based on performance data, sales input and evolving customer needs.
• Develop and execute strategies to grow CVI's revenue with customers, in partnership with CVI's corporate accounts and brand teams, that incorporate CVI’s branded and private label products; pricing strategy and programs, into joint development of marketing initiatives and customer-specific programs.
• Drive, in partnership with sales leadership, the key customer annual account planning process to align CVI and account strategies and calendars and ensure cross functional alignment on channel and customer strategies and plans for new and existing products.
• Develop and execute channel and customer launch plans for new product and services innovation.
• Lead Customer Brand team in pre-launch/launch/post launch strategy and activity including fit set plan, internal and external communication plan and in-office plan.  Oversee initial forecast and ongoing forecast guidance. 
• Partner with corporate accounts team to oversee execution of pilot/test & learn programs for new and/or expanded business opportunities.

• Develop the accountability strategy and approach for program measurement and gain alignment initiative KPIs 

   

Data and insights:

• Utilize customer insights, CRM data, and analytics to evaluate campaign effectiveness and identify growth opportunities within customers, to ultimately grow share and category penetration. 
• Lead continuous improvement initiatives based on data-driven learnings and industry trends. 
• Lead the Corporate Account team in launching category management principles, driving commercial capabilities, enhancing depth and quality of insights and developing long term customer partnerships based on the generation and use of key insights. 
• Establish, transfer and be accountable for the roll-out of best practices, insights and learnings to the commercial teams for execution.
• Identify emerging opportunities for disproportionate CVI future growth
• Capture and synthesize competitive best practices, growth programs, and key customer initiatives  

Customer Engagement and Communication: 

• Oversee the design and execution of multi-channel campaigns that drive product adoption, retention and loyalty.
• Deliver improved customer and stakeholder experiences with CVI marketing initiatives and drive measurable business wins.
• Synthesize and leverage customer feedback to develop CVI thought leadership
• Manage annual customer marketing program calendar and budget; provide input to brand and professional affairs plans as appropriate.
• Lead development, alignment and communication of quarterly Corporate Account Plan of Action in partnership with sales, marketing and other cross-functional stakeholders.

• Manage agency and cross-functional resources to drive achievement of customer marketing strategy.

   

Marketing communication:

• Partner with CVI's brand, professional affairs, and sales leadership teams for the ongoing creation and execution of customer and sales team communications; to deliver improved customer and stakeholder experiences with CVI marketing initiatives, and to drive measurable business wins.
• Manage annual customer marketing program calendar and budget; to provide input to brand and professional affairs plans as appropriate.
• Lead development, alignment and communication of quarterly Corporate Account Plan of Action in partnership with sales, marketing and other cross-functional stakeholders.
• Manage agency and cross-functional resources to drive achievement of customer marketing strategy.

Cross functional leadership:

• Work closely with brand and professional affairs to build a deep knowledge of industry, category and channel dynamics, customer growth strategies and competitor programs to align customer marketing campaigns with overarching brand positioning and messaging. 
• Build a collaborative partnership with CVI’s US sales leadership that enables alignment on channel and customer strategies and programs to achieve CVI’s commercial objectives, while minimizing channel friction.
• Build strong relationships with global and regional CVI customer marketing leaders in to ensure sharing of best practices cross-market and region, as well as provide US input into global customer and customer marketing programs.

Compliance and Collaboration:

• Ensure all customer marketing activities, tools and assets comply with relevant regulatory standards.
• Serve as a liaison across brand marketing, legal, regulatory, professional affairs and other relevant commercial teams to streamline campaign approvals and maintain messaging consistency.

Team Development:

• Build and lead a high-performing team through clear vision, direction, and coaching aligned with organizational goals.
• Foster a culture of collaboration, accountability and innovation that empowers individuals to take ownership of their work and grow professionally.
• Identify skill gaps and future talent needs; lead recruitment, onboarding and development planning to build a scalable, future-ready team.
• Establish and track performance goals; conduct regular check-ins, performance reviews and succession planning to support growth and retention.
• Promote cross-functional learning, team connectivity, and knowledge-sharing to enhance collective expertise and impact.
• Embrace CVI talent management principles and process to develop a highly skilled functional group

 Travel, predominantly domestic for company, industry and customer events, approximately 15-25% Inclusive of key customers and field sales co-travel. 

Knowledge, Skills and Abilities:

• Proven success leading teams and managing multi-channel customer marketing programs targeted at healthcare professionals, ideally within eye care.

• Demonstrated leadership, influence and collaboration skills; ability to manage diverse, remote and cross-functional teams inside and outside of CVI required.
• Strong knowledge of organizational dynamics; proven history of managing within complex business environments required.
• Evidence of track record of self-starting, creatively thinking, bringing new ideas and approaches to the team, and looking for ways to improve on current practices required.
• Excellent written, oral and presentation skills required.
• Excellent applied qualitative and quantitative analytic skills required.
• Experience in managing advertising, promotion and fulfillment vendors required, including selection of same required.
• Proficiency with office software including Microsoft Office and Outlook required.

Work Environment:

• Office-based with some travel to other CVI locations, customer sites and industry events.

• Sedentary to light physical effort necessary to perform the job.

• There will be extended periods of sitting and using a computer.

Experience:

• Minimum of 10 years Marketing, including five years of Customer Marketing, or related business management experience required.  Experience in eyecare, medical device, healthcare industry or similar B2B2C preferred.

• Experience working with "big-box" retailers and/or other classes of commercial trade or practitioner affiliated groups for a B2B2C product portfolio required.
• CPG customer marketing/marketing would be a plus.

Education:

• Bachelor’s degree required, MBA/MS preferred. 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $175,000.00 and $234,000.00 per year and may include cost of living adjustments.  The actual base pay includes many factors and is subject to change and modification in the future.  This position may also be eligible for other types of compensation and benefits.

#LI-AK1