Shopper Marketing Manager na Tyson Foods

Internal Management & Management Support Applicants:

Automatic notification to your current manager will be initiated upon selection for interview. This applies to all current P or M level candidates.

Relocation Assistance Eligible:

Referral Payout Eligible:

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Our team members make it happen. If you want to continue to grow in a new role internally and see a position that looks right for you, we encourage you to apply!

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Management Level:

Tyson Foods is raising the world's expectations on how much good food can do. The Commerce Marketing Team is excited about the growth occurring within the company. The primary responsibility for this position is to plan, develop, and execute shopper marketing strategies and plans for the portfolio of brands at Walmart.

Responsibilities

• Developing and executing strategic and tactical annual plans for Walmart.
• Improving marketing return on investment vs. prior periods.
• Managing and maintaining annual budgets.
• Securing alignment to and approval of plans among Tyson Sales teams, Tyson Brand teams, and Tyson Marketing Analytics teams.
• Conducting Strategic Business Analyses and identifying Key Business Drivers.
• Developing and executing innovation launch plans for supported brands.
• Managing and directing agency work.
  • Guide the agency in project management for specific National Shopper KV Development and brand innovation launches - from creative concept to execution.
  • Write or review agency assignment briefs and serve as the brand advocate during strategic and tactical discussions with Walmart Team.
• Conducting strategic business analysis and identifying key business drivers.
  • Creating and tracking agreed-upon KPIs to optimize ROI and efficiency.
• Managing personal Travel and Expense budget and any other duties as assigned by management.

The successful candidate will:

• Demonstrate the ability to work as part of a team.
• Provide situational leadership and support where appropriate.
• Ensure projects are completed with quality, on-time, and at or below budget.
• Perform at a high capacity to deliver against a significant volume of work and quick turn-around on unanticipated customer-generated requests.
• Resolve conflicts in a productive fashion.

Requirements

Education:

• A Bachelor’s Degree in marketing or another business-related field required.
• MBA preferred, but not required.

Experience:

• 5+ years of relevant experience in marketing, sales, shopper marketing, eCommerce, and/or agency.
• Preferably on manufacturer-side and with a branded, consumer-goods company, or combination of supplier-side and manufacturer-side experience.
• Past Shopper Marketing experience preferred.
• Past Walmart or experience working with Walmart Connect preferred.

Computer Skills:

• Thorough understanding of Microsoft Office applications with a strong emphasis on building Excel spreadsheets as analysis tools.
• Proficient systems knowledge and experience with syndicated data IRI Mintel Scintilla preferred.

Communication Skills:

• Excellent verbal and written communication skills.
• Public speaking skills for presentations to senior management, peers, and customers required.

Additional Requirements:

• Strong project management, troubleshooting, and problem-solving skills.
• Strategic skill sets based on a combination of fact-based shopper data and qualitative data to create customer visions for sustained business growth.
• Leadership by influence, not by role authority.
• Ability to comfortably sell ideas to others who ultimately will make the business decisions: Merchant, Sales Leader, Brand Manager, Sales Planning Team, Analytics Team.
• Work cross-functionally with a multitude of Brand Teams and Business Units who each have different processes and management styles.
• Ability to lead agency based on project management from creative concept to execution.
• Write agency assignment briefs, creative briefs, and be an advocate for Walmart.

Supervisory:

• This position will manage a dedicated agency team and must be able to motivate, delegate, manage, and empower this team.

Travel:

• 1-2 potential domestic trips annually.

Work Shift:

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.