Marketing Specialist na Kentucky Derby Museum

Description

Kentucky Derby Museum is a 501(c)(3) non-profit charitable organization that sits on the front steps of historic Churchill Downs Racetrack. It is one of the premiere attractions in the Louisville region, celebrating the tradition, history, hospitality and pride of the world-renowned event that is the Kentucky Derby. The Museum welcomes over 258,000 visitors annually; a large percentage of those visitors come from outside of Kentucky, journeying from across the country and the world. 

Position Purpose:

The primary purpose for the Marketing Specialist is to lead email strategy, marketing execution, and creative output across the organization. Guided by the Director of Marketing, this hands-on role is ideal for a marketer with agency or brand experience who thrives on turning ideas into action and delivering high-quality content that drives engagement. This position has no supervisory responsibility. 

 Essential Functions/Accountabilities:  

•  Develop and execute strategic email campaigns that align with organizational goals and audience segments. 
•  Design branded assets for digital and print, ensuring consistency and creativity across all touch points. 
•  Collaborate cross-departmentally to support marketing initiatives, events, and activation's.
•  Confidently translate loose concepts or minimal direction into polished, on-brand marketing deliverables. 
•  Monitor performance metrics and use data insights to optimize future campaigns and content. 
•  Maintain brand standards while pushing creative boundaries to elevate the Museum’s voice and presence 
•  Monitor and ensure all third-party partners and platforms are current and representing the brand. 
•  Be a self-starter who can hit the ground running in a lean team environment, proactively learning new marketing tools, technologies, and platforms as the brand evolves. 
•  Design compelling visuals and layouts for email, signage, flyers, and digital displays. 
•  Ensure all creative design aligns with brand standards and contributes to a cohesive visual identity. 
•  Collaborate with internal teams to develop content that supports departmental goals and enhances audience engagement. 
•  Help coordinate traffic and production of marketing elements as needed. 
•  Act as a brand guardian across all touchpoints, ensuring consistency and innovation. 
•  Support departments in refining messaging and design visuals to stay aligned with brand guidelines. The marketing department functions as the Museum’s internal agency. 
•  Proactively identify opportunities to evolve the brand through storytelling and design that lifts the Museum’s mission. 
•  Monitor digital marketing trends, audience behavior, and point-of-sale ticketing data to inform recommendations and optimize performance—including monthly sales and data analytics and tracking. 
•  Analyze campaign metrics and brand engagement to identify areas for improvement and innovation. 
•  Provide actionable insights based on data and industry best practices. 
•  Work closely with teams across education, retail, guest services, development, events, and group sales to understand their needs and deliver effective marketing support. 
•  Manage multiple projects and deadlines while maintaining high standards of quality and brand integrity and data summation.  
•  Assists with Museum events, handling impromptu logistics and support to the Marketing Team, as well as Special Events & Sales department. 
•  All other duties as assigned.  

Requirements

While every effort has been made to make this description of the essential functions as complete as possible, it in no way states or implies that this is an exhaustive listing of the only duties you will be required to perform. The omission of specific statements of functions or responsibilities does not exclude them from the position if the work is similar, related, or is a logical assignment to the position.

• As a Kentucky Derby Museum employee, upholds our mission statement; whenever possible, Engage, Educate, and Excite everyone about the extraordinary experience that is the Kentucky Derby. 
• Provides excellent customer service by making a connection with customers and team members, asking questions and listening to their needs, based on their feedback.

Minimum Qualifications: 

· Bachelor’s degree from an accredited university preferably in Marketing, Communications, or Graphic Design. 

· 3 or more years of experience in brand, marketing, or agency work. 

· Experience in various programs including but not limited to Adobe Creative Suites, Canva, Mailchimp, HubSpot, EMMA Email platform.

· Expertise in platforms such as PowerPoint, Excel, Google Analytics, JotForm and YoDeck preferred.

· Excellent verbal and written communications skills.

· Excellent time management skills in order to meet deadlines.

· Ability to focus, with a keen attention to detail.

· Able to work quickly, efficiently and independently. 

· Results-oriented, self-driven, proactive, and team player attitude. 

· Software expertise: Microsoft Office and Adobe Suite

· Must be able to sufficiently pass a criminal background check. 

· Must have a valid driver’s license. 

Work Schedule:

· Approximately 40 hours per week during operating hours of 8:30AM – 5:00PM (open all days of the week).

· All team members are required to work additional hours during Derby season. This includes but is not limited to working shifts on Thurby, Oaks, Derby, and the Sunday of Derby weekend. All team members are also required to work the week of the National FFA conference and Breeder’s Cup (when held in Louisville). 

Working Conditions: 

While performing the duties of this position, the employee is regularly required to stand for long periods of time, walk, and climb stairs. This individual will be required to lift packages up to 25lbs. The employee is required to have non-standard workday hours during the spring and fall sessions. All indoor spaces are air-conditioned, although some job duties may take place outside, or in another non-climate-controlled space. While performing the duties of this job, the employee is regularly exposed to a crowded work area. To perform this job successfully, an individual must be able to navigate a crowded area and handle a challenging workload.