Director of Marketing na MEI Rigging & Crating

Position Overview

The Director of Marketing will serve as a strategic and operational leader responsible for driving brand visibility, commercial enablement, and market development across North America, with the opportunity to expand globally as MEI grows into new industries and international markets. The role oversees all aspects of marketing and communications while working in close alignment with sales, operations, and corporate development to advance the company’s mission of delivering end-to-end industrial solutions. The ideal candidate combines strategic vision with hands-on execution, ensuring marketing programs reinforce operational priorities and directly support revenue growth.

Key Responsibilities

Strategic Leadership

• Develop, recommend, and execute marketing strategies that reinforce operational excellence and business development priorities, ensuring programs directly support pipeline health and new customer acquisition
• Collaborate with executive and regional leadership, sales, and operations to align marketing efforts with customer retention and revenue growth targets across MEI’s national footprint
• Collect and translate complex technical capabilities into clear, compelling value propositions for customers across existing and new emerging industries (data centers, semiconductor, EV/auto, manufacturing, etc.)
• Leverage client feedback and data analytics, such as Net Promoter Score (NPS) and sales/client engagement systems, to inform and optimize marketing strategy

Brand & Communications

• Own the corporate brand identity and ensure consistent application across all marketing channels, collateral, and customer touchpoints
• Lead corporate communications, PR, and thought leadership initiatives to elevate the company’s profile with customers, partners, and industry stakeholders
• Manage internal communications strategies that foster employee engagement and alignment with company vision, mission, and values
• Spearheaded MEI’s presence at major industry trade shows and conferences, developing event strategies that elevated brand visibility, generated qualified leads, and reinforced MEI’s position as a national leader in industrial solutions

Sales Enablement & Demand Generation

• Design and implement integrated campaigns (digital, trade shows, ABM, social, SEO/SEM) to drive lead generation and accelerate conversion
• Build sales enablement tools and resources (case studies, presentations, playbooks) that empower account teams to win competitive opportunities
• Collaborate with Sales on pipeline health, lead attribution, and ROI tracking to demonstrate marketing’s direct impact on growth

Enterprise Support & Integration

• Support the launch of new services and greenfield operating locations with targeted marketing campaigns, collateral, and customer communications
• Partner with Human Resources to develop recruiting campaigns, strengthen the employer brand, and enhance employee engagement communications
• Lead brand integration efforts during mergers and acquisitions, ensuring consistent identity, messaging, and employee/customer communications across acquired companies

Team Management & Development

• Directly supervise the marketing team, including time administration for payroll, scheduling, and workload management
• Lead recruitment, hiring, and onboarding of additional team members as the function grows
• Conduct performance management including setting goals, coaching, feedback, and annual reviews
• Manage third-party vendors, freelancers, and agencies to extend the team’s capabilities

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field required; MBA a plus
• 8-12 years of progressive B2B marketing experience, including at least 3 years in a supervisory role managing a small to mid-sized team
• Demonstrated experience leading marketing efforts for a national business with multi-regional operations and revenues of $500 million or more
• Demonstrated success building and executing marketing campaigns that deliver measurable business results
• Strong skills in brand management, digital marketing, and sales enablement
• Expert command of CRM and marketing automation platforms (e.g., Salesforce, HubSpot, to architect campaigns, align with sales, and drive measurable pipeline impact.
• Deep experience leveraging analytics and digital marketing tools (e.g., Google Analytics, SEO/SEM platforms, LinkedIn Ads) to inform strategy, optimize performance, and demonstrate ROI.
• Strong capability with content management systems (e.g., WordPress) and advanced presentation/design tools (PowerPoint, Canva, Adobe Creative Suite) to lead brand and collateral development.
• Excellent interpersonal communication, collaboration, and organizational skills
• Background in industrial services, construction, or related industries strongly preferred
• Willingness and ability to travel extensively (40%+), as required to fulfill job 
• Proven success working in remote or hybrid settings while supporting geographically dispersed teams across multiple states.

Physical Requirements & Working Conditions:
 Performing General Physical Activities — Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials up to 50 pounds.
 
Other Requirements:
 Must be able to work in a highly functioning team environment. Display the highest levels of honesty, integrity and professionalism. Take pride in your work and in the company. Communicate openly and strive for peak performance in daily tasks. Know and deliver the quality service MEI’s customers have come to expect.
 
This job description is intended to summarize the type and level of work performed by the incumbent and is not an exhaustive list of duties, responsibilities and requirements.  

Company Benefits: MEI Rigging & Crating provides a dynamic and friendly work environment, challenging and rewarding career opportunities, a highly competitive salary and an extensive benefits package that includes Medical/Dental/Vision Coverage, Life & Disability Insurance, Retirement Benefits, Paid Time Off, Holidays, Employee Assistance Program, Referral Program

MEI is an Equal Opportunity Employer. 

NO AGENCY SOLICITATIONS