Manager-Digital Marketing & Analytics na Metropolitan Companies
Metropolitan Companies · Wyomissing, Estados Unidos Da América · Onsite
- Professional
- Escritório em Wyomissing
Metropolitan Companies is looking for a Manager-Digital Marketing & Analytics to join our team! The Manager will be responsible for website optimization, SEO, and analytics. We have a competitive package that includes benefits (medical, dental, vision, life, short- and long-term disability), holiday pay, paid time off, bonus, 401k, and more. If you are flexible, motivated and want to join a growing company, then this is the role for you!
Key Responsibilities
- Analyze marketing and sales data to identify trends, customer segments, and the effectiveness of campaigns and strategies.
- Use historical data and market conditions to forecast future sales and market trends.
- Provide data-driven insights to help develop and optimize marketing campaigns and sales strategies.
- Collect and clean data from various sources, including web analytics, social media, SEO, and CRM systems as well as responsible for database management.
- Create and present clear reports, charts, and dashboards to communicate findings and recommendations to internal teams and leadership.
- Track rankings and analytics to continuously improve SEO performance and report results to leadership.
- Perform analyses of historical data to surface trends and insights using advanced analytical methods.
- Engage with internal partners to understand business strategy, questions, and goals.
- Use analytics tools (Google Analytics, Search Console, Meta Ads Manager, etc.) to measure performance and adjust tactics.
- Bring structure to business requests, translate requirements into an analytical project approach, and lead projects through completion.
- Participate in cross-divisional data projects and resolve operational challenges.
- Create search functions via public data and sales tools to generate leads for CRM.
- Other duties as assigned by management.
Skills, Knowledge and Expertise
Competencies:
- Strong communication skills, both verbal and written.
- Attention to detail.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
Requirements:
- 5 years experience in digital marketing and analytics
- Bachelor’s degree
- Proficiency in SQL, Tableau, Python, Power BI and cloud platforms
- Strong understanding of marketing principles and strategies
Benefits
- Medical/Dental/Vision Insurance
- Voluntary Benefits (Life Insurance, Short-term & Long-term Disability)
- Health Savings Plan (HSA)
- 401k Plan/Match
- Holiday Pay
- Paid Time Off
- Bonus Program
- Employee Referral Bonus
