Marketing Manager: Integrated Marketing Communications & Activation (Munich, DE, Munich) na Campari Group

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description of the Role

The Integrated Marketing Communications & Activation Manager reports to the Marketing Director Germany, who in turn reports to the Managing Director Germany. This is a key role within the Marketing organization for online and offline media buying and planning activities. You will also focus on digital and social media presence, PR agencies activation and partnership, consumer Events design, planning, and execution to ensure consistent and effective brand exposure.

You ensure the most efficient plans for the brands, including offline media, digital, PR, and Consumer events activation, selecting channels, initiatives, PR agencies, and influencers, consistently with Global Media Department guidelines and with brand positioning and local strategy to be developed liaising with brand teams (local and global).

Key Responsibilities and Activities

• Propose the media and digital strategy definition (approved by the Marketing Director Germany) and oversee digital and social media activities in line with brand targets and strategic guidelines and in line with Global Media insights and guidelines.
• Build an effective network of Media Partners to understand new trends and to ensure a competitive edge versus peer companies.
• Guarantee best agreement conditions and price, oversee the accounting cycle with reference to media buying within global guidelines and agreements.
• Develop the most appropriate Brand PR initiatives supporting the Brand positioning, strategy, and optimizing allocated budget.
• Design, plan, and execute the most appropriate Consumer Events initiatives, supporting the Brand positioning, strategy, and optimizing allocated budget.
• Ensure the most appropriate and consistent Brand placement on media channels, planning the most effective and efficient media mix (in terms of types of media, time spans, and locations) exploring also innovative communication solutions, in line with brand strategy and budget constraints.
• Ensure a proactive contribution to the Marketing Plan and the creative platform elaboration, in order to anticipate needs and requirements relevant to innovative adv communication opportunities ahead of the fine-tuning of the creative platform.
• Ensure appropriate and effective coaching to the wider Marketing and Commercial population on media market, technologies, new platforms, communications technology and trends, PR, Consumer Events trends, and business opportunities to accelerate their learning curve and continuous update on new trends/insights (as a core responsibility for this role), in line with Global Media Department initiatives.
• Responsible for the amplification of key events/trade activations worthy to be valorised and communicated locally/regionally within a seamless way of working which connects consumer and shopper activations.
• Responsible for defining and execute a local CRM strategy, from collecting leads to contents
• Responsible for key decisions within the German market, regarding:

• Media and Web/Digital Agency qualification
• Digital and Social Media Channel selection
• Digital and social media strategy development (before final Marketing Director approval) liaising with BM/GBM
• Co-marketing and product placement in broadcasted events opportunities evaluation
• Budget allocation of single initiatives across different media channels
• Activate, involve, and partner with key Brand PR agencies
• Design, Plan, and Execute proper Consumer Events
• KPI definition for digital and social media initiatives, PR, and Consumer events

Key Relationships

Internal: Brand Management team; Market Research, Group Communication & Sustainability, Global Media Director, Customer Marketing, Campari Academy Manager, Sales Dpt

External: Media/Digital/Web Agencies and Partners, PR Agencies, Events Agencies

Experience & Education

• At least 8 years’ experience as Media and Digital Manager, ideally acquired in multinational Food & Beverage Companies
• At least 4/5 years of media buying
• University degree
• Master in Marketing & Communications is a plus
• Fluent knowledge of German and English is a must

Key competences

Media and Digital Media management

Media and Digital Media market structure and new trends/technologies in social media

Budget management

Media buying and media legislation

Knowledge of design and development of web communication strategy (Web advertising, Website Management, Properties, Web sites)

Knowledge of ATL and BTL media communications and planning techniques and how to integrate ATL and BTL communication

Media and PR Agency management 

Consumer Events Management

Consumer management/engagement/interactions trough digital and social channels

The following competences are a plus (we need a person who has been at least exposed to):

ADV Development

Consumer experience techniques

Brand positioning Category/Brand profitability

Consumer insight

Channel and customer market structure

Key soft skills

• Strong collaboration skills
• Ability to work in a matrix organization
• Negotiation and conflict management
• Project Management
• Leadership
• Execution and Foresight
• Self-motivated individual, KPIs and target driven
• People Management and Development

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.