Employment Type: Full-time Regular  

City: Calgary, AB (YYC)  

Posting Open Date: 10/17/2025  

Posting Close Date: 10/31/2025    (Please note the posting will close at 11:59pm MST)

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception. 

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global. 

Join us, this is where your career story takes off.

Role overview 

As Senior Advisor, Brand, you’ll help bring the WestJet brand to life across every touchpoint. Reporting to the Director, Marketing and working closely with a Lead, Brand, you’ll play a key role in translating brand strategy into bold, effective execution. You’ll ensure a consistent, engaging brand presence across paid, earned, and owned channels, all while driving positive brand impression, consideration, and favorability. 

About You 

• You take pride in doing great work and seeing the impact it makes. 
• You know how to take an idea from spark to launch, and love the process in between. 
• You stay calm, flexible, and focused when things get busy (which they often do!). 
• You’re naturally curious, creative, and tuned into what’s happening in culture. 
• You’re a clear communicator who builds strong relationships and gets things done through collaboration. 
• You take initiative, jump in where needed, and follow through to make things happen. 

What You’ll Do 

• Champion the WestJet brand narrative in market through consistent, always-on storytelling across paid and owned channels. 
• Develop and execute large-scale brand activations that bring the brand to life for guests and Canadians. 
• Identify and activate around cultural moments that showcase WestJet’s fun and welcoming personality to extend brand relevance and reach. 
• Collaborate across the organization to find and amplify stories that highlight what makes WestJet unique, from our people to our purpose. 
• Engage internal audiences by developing processes and programs that bring our people into the brand experience, working in partnership with labour relations, legal, people & culture and communications teams. 
• Lead integrated campaign development, including briefing internal and external partners, managing budgets and timelines, and overseeing production and delivery of assets. 
• Measure and optimize performance, using analytics and insights to inform campaign strategy and post-campaign reporting. 
• Support enterprise-wide brand initiatives, ensuring brand consistency and alignment across internal culture and communications. 
• Build strong partnerships across various Marketing, Commercial, Communications and People teams to deliver cohesive, high-impact brand work together. 

Experience & Qualifications: 

• Degree in Marketing, Communications, or Commerce, with 8+ years leading brand, experiential, and integrated marketing initiatives. 
• Proven ability to translate brand strategy into impactful, multi-channel programs. 
• Exceptional communication and relationship-building skills, with a proven ability to build alignment across internal teams and agency partners, from developing briefs to driving integrated amplification plans. 
• Able to leverage data and audience insights to inform strategy, creative development, and decision-making. 
• Highly organized, self-directed, and detail-oriented, with a track record of managing multiple priorities. 
• Comfortable operating at both strategic and executional levels. 
• Demonstrated strength in project management, from concept through implementation. 
• Strong negotiation and partnership management skills. 
• Agency experience considered an asset. 
• Flexibility to travel as required. 

The benefits of being a WestJetter:  

WestJet provides all WestJetters with a competitive total rewards package.  On top of that, we offer:   

• A fun and friendly culture with colleagues who work together to win  
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs  

Think we are a fit?  Apply now!  

About WestJet Group of Companies  

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.
 
As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, the WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.   

Our Safety Promise  

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.  

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.   

Our Commitment to Diversity and Inclusion 

We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know at [email protected].  We encourage all qualified candidates to apply.

At WestJet, we welcome unique skills, experiences, and backgrounds - if you’re passionate and excited about this role, we encourage you to apply even if you do not meet every single qualification in the posting. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.

We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

For more information about everything WestJet, please visit WestJet.com.  

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