Associate Manager, Consumer Insights na Taco Bell Private

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

Taco Bell is seeking an inspiring and collaborative partner to join the Consumer Insights team, reporting to the Director of Consumer Insights. The Associate Manager is responsible for designing and conducting consumer research related to food, beverages and restaurant experiences, analyzing data and translating findings into actionable insights for Product and Brand Marketers and the Food Innovation Team.

The successful candidate will have proven success in managing and conducting quantitative and qualitative consumer research leveraging industry-leading tools, innovative techniques, and advanced methodologies.

The Associate Manager will be a strong critical thinker, collaborator, and innovator who is comfortable with, can deliver clarity to and provide direction from often ambiguous, gray and nuanced test results.  They will be able to interpret and work with statistical data, but also someone who is on trend, pays attention to the zeitgeist and realizes that sometimes you’ve got to go with your gut.

They must be able to work on-site at the Taco Bell headquarters located in Irvine, California for 3 days a week (Tuesday, Wednesday, Thursday) with the ability to work remotely on Monday and Friday.

The Day-to-Day:

• Assist with aligning the Consumer Insights department’s focus and efforts with the organization’s broader goals and strategies, playing an active role in strategic decision-making and thought leadership
• Think and act with a broader business lens, delivering actionable consumer insights to inspire growth across the organization
• Play a collaborative role in a product and brand marketing teams, supporting the CI Managers in developing and executing learning plans
• Conduct concept testing and product development research to support the Taco Bell product development pipeline, including programming quant questionnaires, drafting qualitative discussion guides, interpreting results into concise recommendations and preparing easy to read, digestible reports and presentations tailored to both working teams and senior executives
• Ensure the Consumer Insights department is known and valued for subject matter expertise, insatiable curiosity, creativity and innovation, objectivity, actionable storytelling, technical excellence, business acumen, strategic mindset, thought leadership, and a passion for change
• Effectively balance Consumer Insight’s internal research and analytical capabilities with usage of external vendors and consultants, to efficiently deliver best practices and optimal business outcomes
• Contribute to a culture of innovation by finding new and better ways of doing things: identify, create, and employ innovative research approaches

Is This You?

• Bachelor’s degree with courses in consumer behavior, psychology, statistics, science, engineering or a business-related field required; Master’s degree preferred
• Experience in a consumer insights role supporting a product development pipeline with a focus on concept testing and both quantitative and qualitative consumer feedback
• Minimum of 4+ years direct experience programming quantitative surveys, drafting qualitative discussion guides and analyzing statistical data; moderator experience a plus
• Strong working knowledge of consumer research and analytical techniques, tools, software, and industry developments and their application to business challenges and opportunities, including Qualtrics, aytm, decipher or other similar survey platform; Familiarity with SPSS and Tableau a plus
• Experience using GenAI (such as ChatGPT) desired, but not required
• Experience working with and managing external research partners and vendors
• Demonstrated ability to collaborate with, build trust and partnerships with peers across a matrixed organization
• Demonstrated ability to integrate multiple data sources (including primary and secondary research, social media) into clear, actionable insights and stories for a senior leadership audience
• Ability to thrive with autonomy and successfully perform through ambiguity in a fast-paced work environment with comfort in shifting gears and navigating quick pivots and constant work changes.

Work-Hard, Play-Hard:

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$106,700 to $120,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf