Leading the organization - Serving as a member of the Leadership Team, work with fellow members to advance the mission and strategy. Establishing and executing strategy, connecting strategy to results and fostering collaboration across teams and departments. Define and set short-and long-term goals. Inspire and align teams around shared goals and values.
- Contributing as a member of the Leadership Team and Strategic Product Team to all work related to product and initiative prioritization, policy development, budget cycles and collaborative negotiations for and allocation of resources.
- Ensuring efficient and effective business operations. Implement systems and processes that support scalability and quality. Drive continuous improvement and innovation.
- Leading and driving change initiatives effectively by setting clear goals. Developing and executing plans and monitoring progress. Guide teams through communicating the vision and value, addressing concerns and promoting a culture of agility and resilience.
- Building strong relationships with key stakeholders. Represent the organization externally. Provide communication to the governing body as requested by the President.
Leading others - Planning for budgeting and staffing to ensure effective resource management. Model and ensure compliance with organizational policies, procedures and workplace safety.
- Guiding and supporting individual and team performance and development. Defining clear expectations to support and align individual, team and organizational goals.
- Building trust among team members through effective communication and relationships. Cultivating a culture of productivity and efficiency through intentional practices that foster growth, accountability and execution.
Marketing strategy and leadership - Managing a multifunctional team of marketing strategists, digital marketers and public relationships professionals; collaborating with Brand and Creative Services for content development.
- Developing and guiding the management of the entire marketing engine. This includes audience analysis and segmentations, brand positioning, content strategy, media buying, marketing, public relations, digital presence and social media and event production and management. .
- Developing and executing strategic marketing and communication initiatives that directly support the organization's development and partnership objectives.
- Selecting and managing external agencies or service providers as needed in alignment with marketing strategy and supporting organizational goals.
Managing and creating internal communications - Creating internal communications to share outcomes, build a common purpose and engage, inspire and create positive brand representatives.
- Acting as a point of contact for internal communications.
- Preparing speeches and coaching organizational spokespeople on how to handle media interviews, podcast appearances and public inquiries.
Overseeing product launch and market introduction in collaboration with Strategic Product Team - Developing strategic launch plans for each educational product or service based on stakeholder input, with proposed deadlines and milestones for each team.
- Coordinating all efforts across the organization related to releasing new products or services to market, including product naming, market position and pricing. Keep internal teams aligned, working toward agreed-upon milestones, ensuring the product launch is smooth and creates maximum positive market impact.
- Organizing the execution of produce and service launch campaigns, including test and control group segmentation, testing, tracking, results reporting, analysis and recommendations.
Marketing research and analytics - Conducting market research.
- Developing key performance metrics and tracking tools for forecasts, competitor analysis, campaign results, audience engagement and conversion rates, lead generation, brand awareness, media coverage, and customer trends.
- Translating research results into actionable insights for the organization.
Managing media relations - Cultivating and maintaining relations with journalist and media contacts.
- Responding to media requests and coordinating interviews.
Overseeing digital presence - Leading the organization's digital presence, content and user experience across externally facing digital platforms. This includes the organization's website, e-commerce and/or microsites, email and all social media channels, to maximize reach, engagement and business impact.
Managing customer service and experience - Providing best-in-class frontline customer support and experiences across functions, learning platforms and customer engagements.
Leading public relations and external engagement - Developing and executing strategies to manage potential crises and protect the organization's reputation. Enhancing the positive image and identity of Noble. Writing and distributing press releases.
- Collaborating with other groups to build and maintain relationships with external stakeholders, such as customer groups and professional societies. Presenting the public face of the organization in collaboration with the President and, as needed, Leadership Team members.
- Overseeing external events, conferences and trade shows and providing post-event reports and analysis.
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