Pasta & Condiments Marketing Manager, Australia & New Zealand (Sydney, Sydney, AU, Sydney) na None

About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Position Summary

The Pasta & Condiments Marketing Manager for Australia & New Zealand is responsible for leading and developing the Annual Plan for these markets. This role involves defining national marketing and brand strategies to achieve financial and brand competitiveness KPIs and targets across retail and food service channels. The manager ensures brand executions align with Global and Regional guidelines while adapting to local consumer, customer, and market needs.
As a key member of a high-performing cross-functional leadership team, the Marketing Manager collaborates extensively with Sales, Finance, and Supply Chain functions to meet business and functional objectives. This position reports to the Pasta & Condiments Marketing Director APAC, with a dotted line to the Managing Director of Australia and New Zealand.

Key Responsibility and Deliverables:

• Marketing Strategy Planning and Execution:
  • Define long-term business objectives and strategies by geography and category, including P&L management
  • Develop and propose 3-year and annual plans for each brand, category, and country, focusing on both qualitative and quantitative objectives.
  • Formulate strategies to respond to competition and allocate resources for trade marketing, co-marketing, communication, consumer promotion, and below-the-line activities, in line with company guidelines.
  • Ensure consistent and excellent execution of strategies and plans across all touchpoints.
• Advertising and Promotional Programs:
  • Define and implement brand advertising programs and promotional campaigns to enhance brand awareness and equity, managing budgets and analyzing ROI. Manage relationships with external agencies.
  • Collaborate with Market & People Insight to formulate and propose annual consumer insight activities.
  • Work with Trade/Shopper Marketing to define periodic activity plans for brand/product promotions, ensuring optimal resource allocation to increase consumer awareness, market penetration, and brand margin.
• Category P&L and Budget Management:
  • Be accountable for the category P&L as per set targets (3-year and annual plans) by collaborating with other functions.
  • Define and propose the annual budget for media, promotional, and brand activation activities, ensuring alignment with medium- to long-term guidelines and commercial policies. Monitor the budget and implement corrective measures as needed.
• Category & Marketing Organization Management:
  • Ensure team efficiency and motivation through recruitment, goal setting, training, development, and rewards. Communicate relevant information clearly to the team, including projects and market trends. Optimize organizational structure in line with company policy and guidelines in cooperation with Human Resources.
  • Motivate and manage employees, promoting career growth according to professional skills, ensuring individual behavior and performance align with corporate standards and targets.
• Innovation 
  • Lead the effective launch of new brands and products to drive profitable business growth and strengthen brand equity and penetration.
  • Facilitate best practice sharing within the organization, supporting information sharing and implementation techniques.

Requirements

• Bachelor Degree
• Minimum 8 years of experience in Consumer Marketing
• Communication skills with energetic, engaging and positive approach
• Agility, adaptation skills
• Strong "can do" attitude, results oriented
• Strategic thinker with strong Consumer , customer and trade understanding

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.