Associate Manager, Digital Analytics na Hyatt Corporate Office

The Opportunity

Hyatt seeks an enthusiastic Associate Manager to join our Digital Analytics Department where you’ll join an experienced Analytics team covering Digital Product Analytics, Experimentation and Data Collection. In this role, you will be collaborating closely with Digital Product, Design, Engineering, and Content teams.  You will also work with the broader Commercial Services Loyalty, Brand, Data Science, Acquisitions, and Global Marketing teams, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You’ll be part of a team that is passionate about diversity, equity, and inclusion, and is committed to nurturing curiosity and new skills.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

We’re proud to offer exceptional corporate benefits, which include:

·       Annual allotment of free hotel stays at Hyatt hotels globally

·       Flexible work schedule

·       Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center

·       A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption

·       Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and well-being. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role

The Digital Analytics team serves as internal consultants to key areas within the business, including Digital, Customer, Marketing, and Commercial Services channels, including the Revenue and Sales organizations. The team consists of both embedded subject matter authorities, who serve as strategic advisors to business stakeholders and technical guides proficient in Adobe Analytics, Adobe Target, Tag Management (Tealium), Tableau, Python, R, SAS, and SQL. The team is fully integrated within the business functions to ensure close partnerships and the expertise to effectively discover, measure, optimize, and drive overall company performance.

This role will be responsible for leading a digital analytics team to deliver a personalized digital experience to customers on owned digital channels (desktop/Hyatt.com, App & Emails) by driving an experimentation and test & learn mindset and providing product insights to improve conversion rate. The candidate will provide analytical leadership by challenging the status quo and drive data-backed decision-making. 

•You will lead/enable a team to identify key metrics, conduct rigorous explorative data analysis, create executive-facing dashboards, and build business cases that drive decision-making and business prioritization. The tools at the team's fingertips for robust analysis include Adobe Analytics/Target, Content Square, and Launch Darkly.

•You will set forth frameworks to drive insights, improve conversion, and increase digital revenue.

•You will have the ability to perform statistical methodologies such as regression analysis, cluster analysis, cohort analysis, forecasting, and reporting.

•You will partner closely with product leaders to understand new product offerings being built and recommend the right metrics to measure the performance of those features.

•You will define and cultivate best practices in analytics instrumentation and experimentation and continue to optimize the booking funnel as well as increase spend at property through instay interactions.

•You will also collaborate with engineering and data engineering to enable feature tracking, resolve complex data, QA, and tracking issues, and build necessary data pipelines as Hyatt continues down the acquisition journey.

•You will have exposure across the organization and should be hyper-analytical and intellectually honest, truly believing in data-driven decisions and communicating your ideas through effective data storytelling.

Experience Required:

•Bachelor’s degree

•5+ years of experience in digital product analytics or related field, hotel industry experience preferred

•Strong knowledge of hypothesis testing and statistical analysis methodologies (t-test, z-test, ANOVA, etc.).

•Ability to perform statistical methodologies such as regression analysis, cluster analysis, cohort analysis, forecasting, etc.

•Strong knowledge of web analytics and tracking methodologies, particularly within the eCommerce space (tag management, hit-level data analysis, customer behavior analysis, etc.).

• Hands-on Experience with tag management platforms: Tealium/Adobe Launch/Google Tag Manager

•Deep understanding and subject matter expertise of digital product analytics taxonomy, governance, and data hygiene/quality/controls

•Solid understanding of digital product workflow in an agile environment. Strong knowledge of scripting and automation tools related to analytics, dashboarding, ETL, and report automation.

•Extensive understanding of data analytics, communications, and A/B and Multivariate testing within pod environment best practices

•Familiarity with customer data, personalization, and customer engagement metrics sourced from digital marketing channels

•Ability to creatively solve problems, develop new tactics and address implementation obstacles

•Ability to work with and properly relay information to both business and technical partners.

•Highly motivated, assertive self-starter with the ability to work autonomously and as an active team participant

•Exceptional communication skills, able to tell data story to business stakeholders and answer what happened, why, and so what!

Experience Preferred: 

•Adobe Analytics or Google Analytics Experience

•Experience with Digital Testing & Optimization

We welcome you:

Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.

We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.

The salary range for this position is $75,000 to $95,000. This position is also eligible to earn incentive awards and an annual bonus. The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work.  Pay for the successful candidate will meet local requirements, including the local minimum wage rate.