Founding Product Marketing Manager na Gushwork

Gushwork.ai builds AI Agents that help small and medium businesses automate their entire inbound marketing stack — from SEO and website content to reviews, blogs, and lead funnels. Our current focus is the manufacturing and industrial distributors industry.In plain English: we’re replacing bloated marketing agencies with intelligent, always-on software.Backed by Lightspeed, SIG, Beenext, and B Capital, Gushwork.ai is one of the fastest-growing AI companies globally. In just a year, we’ve grown to $1.5M ARR and are scaling fast toward $15M — helping thousands of small businesses grow smarter, not harder.

The Mission

Small businesses don’t have time for jargon. They want results, fast.

Your job is to make them instantly get what our AI agents can do for them — and feel like they’re missing out if they don’t start today.

You’ll own the story, the positioning, and the go-to-market motion for new products and launches — defining how Gushwork.ai is understood, adopted, and loved by SMBs everywhere.

What You’ll Do

Positioning & Narrative

Build a category around AI-powered inbound growth — not “AI tools.”

Turn complex automation into clear, memorable stories that make SMB owners nod.

Craft crisp, conversion-first messaging across the site, pricing, and campaigns.

Launches & GTM

Partner with Product and Growth to launch new agents and pricing models.

Own launch strategy — from messaging and landing pages to decks, videos, and campaigns.

Drive adoption and retention metrics post-launch through insight-driven iteration.

Sales & Funnel Enablement

Create content that closes deals: one-pagers, battlecards, case studies, demo scripts.

Build messaging systems that keep SDRs, AEs, and campaigns perfectly aligned.

Work with RevOps to test and refine pricing and website copy through A/Bs and data.

Market Insight & Research

Develop a sixth sense for SMB psychology — how they evaluate, buy, and trust software.

Analyze competitors, agency alternatives, and category leaders to find whitespace.

Translate insights from customers and churn into messaging that converts better.

You’ll Thrive Here If You

Have 3–6 years of experience in B2B SaaS or SMB-focused product marketing.

Know how to translate “what it does” into “why it matters.”

Are equal parts strategist and doer — you can build a positioning framework and rewrite the hero copy yourself.

Think in terms of conversion, not vanity metrics.

Move fast, experiment constantly, and hate slow marketing teams.

Have a sharp creative taste — you know when copy, design, or storytelling “just clicks.

Why This Role Matters

We’re building a category around AI-driven inbound growth for SMBs, and you’ll be the one defining it.

You’ll craft the voice, shape the brand, and make sure every launch — from pricing to product — feels electric, not generic.

This is a founding-team role, not a functional hire. Your work will directly shape how thousands of small businesses discover and trust Gushwork.ai.

What Success Looks Like

Every landing page and pricing page makes people understand and want the product.

Each new agent launch drives revenue, not awareness.

Gushwork.ai develops a recognizable voice — clear, confident, and slightly rebellious.

You turn internal product updates into external movements.

Compensation

Competitive base + performance bonus + meaningful equity in one of the fastest-growing AI startups in the world. 

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