At Vivrelle, we are committed to revolutionizing the luxury fashion industry by offering our members access to the world's most coveted designer pieces. Our team is dedicated to providing an exceptional experience to our members. We believe that our employees are the backbone of our success, and we strive to foster a positive and inclusive work culture that encourages creativity, collaboration, and growth. As a member of the Vivrelle team, you will have the opportunity to work with like-minded individuals who are passionate about fashion, technology, sustainability, and creating meaningful change in the industry.
As we continue to grow our community of fashion-forward members, we are looking for a strategic, results-driven Performance Marketing Manager to lead our paid media efforts across both paid search and paid social and drive scalable customer acquisition.
At Vivrelle, we are committed to revolutionizing the luxury fashion industry by offering our members access to the world's most coveted designer pieces. Our team is dedicated to providing an exceptional experience to our members. We believe that our employees are the backbone of our success, and we strive to foster a positive and inclusive work culture that encourages creativity, collaboration, and growth. As a member of the Vivrelle team, you will have the opportunity to work with like-minded individuals who are passionate about fashion, technology, sustainability, and creating meaningful change in the industry.As we continue to grow our community of fashion-forward members, we are looking for a strategic, results-driven Performance Marketing Manager to lead our paid media efforts across both paid search and paid social and drive scalable customer acquisition.
Key Responsibilities:
Own all paid media channels (Meta, Google, YouTube, TikTok, Pinterest, etc.) with a primary focus on customer acquisition and lead generation
Develop and execute full-funnel paid strategies to drive Vivrelle membership sign-ups
Launch, manage, and optimize campaigns to ensure strong ROAS and CPA performance
Collaborate with our Founders, tech team, social media, influencer and analytics teams to continuously test ad creative, messaging, and landing pages
Use data to identify and scale high-performing audiences, lookalikes, and retargeting strategies
Build and manage reporting dashboards to track KPIs and campaign performance
Partner with customer success team to ensure leads are nurtured effectively into members
Stay up-to-date with digital trends and new platform features to keep campaigns competitive
Requirements
4–6+ years of hands-on experience in performance marketing or growth marketing, ideally in a DTC or subscription-based business
Proven track record of managing healthy paid media budgets across multiple platforms
Deep knowledge of performance metrics, attribution models, and testing methodologies
Experience with marketing tools like Google Ads, Meta Ads Manager, TikTok Ads, GA4, and attribution platforms (e.g., Rockerbox, Triple Whale, etc.)
Strong analytical mindset and proficiency in tools like Excel, Looker, or similar
Experience running campaigns focused on lead generation and conversion rate optimization
Bonus if you’ve worked with luxury, fashion, or consumer lifestyle brands
What You'll Love About Vivrelle:
Opportunity to join an innovative brand reshaping luxury consumption
Medical, Dental and Vision Insurance
401k Program
Citi Bike, Kindbody, Peloton & Talk Space membership discounts
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