Recruitment and Marketing Coordinator na GOODWIN UNIVERSITY EDUCATIONAL SERVICES INC

Description

SALARY $75,000

Mission Statement: The Goodwin University Magnet School System breaks down barriers
while celebrating the many talents within our community. Partnering with families, educators,
and the community, we challenge our scholars to take ownership of their learning through
authentic, innovative pathways.

RECRUITMENT & MARKETING COORDINATOR
REPORTS TO (TITLE): Chief Operating Officer

I. GENERAL PURPOSE:
The Recruitment & Marketing Coordinator will support and drive the marketing, recruitment, and
enrollment process by establishing and developing robust content and relationships with
prospective families, students, staff, and other external and internal stakeholders.
The Coordinator's primary focus will be on recruiting students based on the district's capacity
and the Sheff v. O'Neil stipulation regarding marketing and enrollment goals. Additionally, the
Coordinator will collaborate across schools with other staff and Central Office to create and
implement comprehensive strategic plans for marketing, recruiting, and enrolling new students.
At the school level, the Coordinator partners with school administrators to develop and
implement an onboarding process, being accessible to prospective students and families,
tracking and gathering data, and preparing reports related to enrollment and recruitment
activities. To achieve these goals and build greater recognition among stakeholders, the
Coordinator will establish grassroots efforts through ongoing dialogue with community
organizations, businesses, select schools, families, and local leaders.

II.            PRIMARY DUTIES AND RESPONSIBILITIES
(The functions or duties listed below are intended only as illustrations of the various types of
work that may be performed. The omission of specific statements of duties does not exclude
them from the position if the work is similar, related, or a logical assignment to the position.)
MARKETING:
The Recruitment & Marketing Coordinator will serve as a key representative to external
stakeholders and will actively engage with community organizations, corporations, parents, and
other relevant individuals and groups to promote interest and involvement with the schools.
1. Develops a comprehensive calendar of activities and resources to engage prospective
families
2. Identifies potential volunteers or supporters to develop or maintain a volunteer database
3. Generates creative media content for school/district social media platforms
4. Co-Leads the planning and execution of events, etc.
5. Assists in maintaining and developing school/district websites
RECRUITMENT:

The Recruitment & Marketing Coordinator is responsible for developing and implementing a
comprehensive plan to recruit and enroll a prerequisite number of new students.
1. Researches and captures baseline data and benchmarks surrounding transition grades
2. Establishes and maintains relationships with local school districts
3. Proactively recruits prospective students with support from schools and district staff to
establish and monitor ambitious enrollment goals
4. Identifies new concepts and systems to increase applicants
5. Facilitates a coordinated approach to outreach activities on behalf of GUMSS and
collaborates with faculty and staff
6. Conducts informational sessions for prospective students and families
7. Organizes and conducts ongoing outreach for PreK3-Grade12 educational partners;
provides information on student success programs and services; coordinates campus
and site tours and visits to PreK3-Grade12 educational partners and community
agencies.
8. Collaborates in developing and implementing the onboarding process and completing
the success steps for prospective students, including registration, the summer program,
and the first school day.
9. Tracks and maintains accurate attendance/participation records for recruitment
meetings, workshops, and parent meetings
10. Recruits, trains, and maintains a group of staff, parents, and student volunteers to serve
as ambassadors for the school in interactions with families and public events
11. Develop electronic and hardcopy content to distribute to a variety of stakeholders
12. Partners with the Alumni Specialist to develop creative and compelling projects to further
the goals of the district and the Sheff region
 

Qualifications/Requirements

III. JOB QUALIFICATIONS
KNOWLEDGE AND EXPERIENCE
1. Bilingual (Spanish) Preferred
2. Experience working in a technical school system is preferred
3. Bachelor’s degree required
4. Outreach/Recruitment experience required
5. Marketing experience required 
6. Experience in volunteer coordination
7. Experience working with parents and schools
8. Experience analyzing and converting data to usable information
9. Experience creating and implementing action plans based on data review
10. Experience creating compelling stories across multiple media channels
11. Experience with Canva, Smore, PowerSchool, Photoshop, and Signup Genius
 

SKILLS & REQUIREMENTS:
1. Possesses a deep commitment to the Goodwin University Magnet School mission,
vision, and core values
2. Excellent organization, time management, and follow-up skills; high sense of urgency;
demonstrated ability to successfully handle multiple projects concurrently; ability to work
independently and as part of a team

3. Demonstrates proficiency in strategic and project planning, incorporating the perspective
and participation of multiple stakeholders
4. Demonstrates strong analytical and problem-solving skills
5. Demonstrates high-level proficiency in professional design software, including Adobe
Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Rush, Adobe Premiere, and
Canva
6. Ability to collaborate effectively with representatives from all levels of the organization, from
board members and external constituents to school leaders, teachers, and staff
7. Ability to create, monitor, and maintain systems that enhance organizational efficiency
and effectiveness
8. Ability to create compelling presentations/stories to drive outcomes
9. Ability to work nights and weekends as needed