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Paid Social Strategist, Influencer Marketing
Raleigh, NC, Columbia, MO • Influencer Marketing
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Job Type
Full-time
Description


ABOUT DIVISION-D: 


Division-D is an omnichannel digital media partner serving both agencies and brands. We provide a full-service approach for our clients executing strategic media campaigns across a variety of digital channels with highly advanced audience targeting, premium inventory partnerships, and impactful ad formats at scale. 


ABOUT THE ROLE: 


Our Influencer Marketing Paid Social Strategist (IM-PS) owns the paid social amplification of influencer marketing campaigns. The IM-PS takes influencer-created content and deploys it strategically across social platforms to maximize performance against client goals. This role ensures influencer content is targeted, optimized, and executed seamlessly as part of our Influencer Marketing campaign execution. Partnering closely with the Influencer Marketing Account Strategist and Account Management teams, the IM-PS traffics and manages paid social ads, monitors performance in real-time, and delivers actionable insights that enhance overall campaign outcomes. 


CORE RESPONSIBILITIES: 

  • Traffic, launch, and manage influencer-driven paid social ad campaigns across platforms such as Meta, TikTok, YouTube and LinkedIn 
  • Monitor live campaigns, optimizing performance to achieve KPIs and budget pacing goals 
  • Partner with account teams to align paid social execution with influencer campaign strategy 
  • Generate performance reports with insights on how paid amplification impacted campaign outcomes 
  • Collaborate with team members to prepare reporting decks with actionable insights, provide updates to teams 
  • Stay current on paid social ad formats, platform updates, and best practices for boosting creator content 

 

BENEFITS: 

  • Strong compensation plan 
  • Competitive PTO policy with 22+ days per year in addition to holiday time off  
  • Company health insurance plan and paid parental leave  
  • Flexible schedule and hybrid work-from-home options after one year of employment 
  • Employer matching retirement contribution after one year of employment 
  • Quarterly continued education offered and strong advancement opportunities 
  • Active company social calendar, including catered lunches, happy hours, parties, and community involvement 


Requirements


POSITION REQUIREMENTS: 

  • 1–3 years of experience in developing data-driven social media strategies and managing paid social campaigns 
  • Proficiency using tools such as Meta Ads Manager, TikTok Ads Manager, and other social ad platforms 
  • Experience creating and implementing custom audiences, events, and pixels on social ad campaigns 
  • Strong organizational skills, detail-oriented with a commitment to accuracy and quality 
  • Ability to analyze performance data and make recommendations for optimization 
  • Comfortable managing multiple campaigns simultaneously in a fast-paced environment 
  • Proficiency with Excel and reporting dashboards 
  • Self-motivated and proactive with the ability to work independently and as part of a team 


PREFERRED REQUIREMENTS: 

  • Experience working on influencer-driven paid social campaigns 
  • Familiarity with third-party ad serving, tracking, or reporting tools (e.g., Sprout Social, Domo) 
  • Strong interest in social media trends and emerging ad formats 
  • Self-motivated with a proactive approach to problem-solving and continuous learning 
  • TikTok and Meta Certifications 


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