Director of Sales na Life Line Emergency Vehicles

Life Line is relentlessly focused on producing ambulances and providing service that exceed customer expectations, empowering each Life Line partner to work with pride and professionalism.  The company was founded in Sumner, Iowa in 1985 by father and son, Jim and Terry Leicher. The Leicher’s believed that innovation and quality would differentiate their vehicles from other manufacturers’ product in the marketplace. Every vehicle is designed and built to the exacting detail commissioned by the individual customer. The company is 100% employee owned.  For more information about Life Line Emergency Vehicles, see www.lifelineambulance.com.  

We’re growing—and so is our drive to deliver excellence. That’s why we’re on the lookout for a dynamic Director of Sales to join our team. For over 40 years, we've built more than just ambulances—we’ve built a reputation for unmatched quality, reliability, and customer trust.

Position Summary:

 The Director of Sales is responsible for driving profitable revenue growth through strategic leadership of the sales function, including managing dealer networks, cultivating new business opportunities, and strengthening existing customer relationships. The Director of Sales will align the sales organization with the company’s strategic objectives, ensuring sustainable growth.

Key Responsibilities:

• Develop and execute the company’s strategic sales plan to achieve revenue, margin, and market share targets in ambulance manufacturing.
• Provide leadership and direction to the sales team, dealer partners, and distributor network to drive accountability and performance.
• Serve as a “hunter” by identifying new market opportunities, building relationships with potential customers, and expanding into untapped regions.
• Act as a “farmer” by strengthening relationships with existing dealers and customers, ensuring exceptional service, repeat business, and customer satisfaction.
• Lead marketing strategy, messaging, and brand positioning to differentiate the company in the ambulance manufacturing industry.
• Oversee development of marketing campaigns, digital content, sales collateral, trade show presence, and product launches.
• Ensure marketing activities generate qualified leads and support sales pipeline growth.
• Use data-driven insights and market research to identify customer needs, trends, and competitive advantages.
• Collaborate with Engineering, Product Development, Service Operations and Operations to align customer needs with manufacturing capabilities and innovation priorities.
• Establish key performance metrics (KPIs) for the sales team and track progress toward strategic goals.
• Represent the company at industry trade shows, conferences, and customer meetings to promote brand visibility and credibility.
• Negotiate contracts, pricing, and dealer agreements to ensure profitable growth while maintaining strong relationships.
• Build and mentor a high-performing sales team through coaching, training, and professional development.
• Report regularly to senior leadership on sales performance, pipeline activity, and strategic initiatives.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 8+ years of progressive sales leadership experience, preferably within specialty vehicle, ambulance, or manufacturing industries.
• Proven track record of successfully developing new business (hunter) and growing existing accounts (farmer).
• Experience managing dealer/distributor networks and complex B2B sales cycles.
• Strong negotiation, relationship-building, and communication skills.
• Strategic thinker with the ability to translate vision into actionable sales plans.
• Ability to travel frequently to meet with dealers, customers, and attend industry events.

EOE. Pre-employment drug screen, background check and MVR required.