Marketing Coordinator na City of Bastrop (TX), TX
City of Bastrop (TX), TX · Bastrop, Estados Unidos Da América · Onsite
- Professional
- Escritório em Bastrop
About the Department
We’re looking for a creative, organized, and results-driven Marketing Coordinator to join our dynamic Discover Bastrop team! In this role, you’ll support the execution of marketing campaigns, assist in content creation, manage digital and social media initiatives, and help ensure brand consistency across all platforms. If you have a passion for marketing, a sharp eye for detail, and a desire to grow in a fast-paced environment, we’d love to hear from you.
Under administrative direction of the Director of Discover Bastrop, the Marketing Coordinator leads the development and execution of strategic marketing content that supports the City of Bastrop’s efforts to attract visitors, businesses, and locals. This position plays a key role in advancing the City Council’s Communication Focus Area – one of nine established to fulfill the City’s Mission and Vision by enhancing two-way communication between the City and its residents, visitors, and businesses. The Marketing Coordinator is responsible for day-to-day marketing initiatives including digital content creation, social media management, newsletters, and event promotion to position Bastrop as a vibrant and welcoming destination.
Position Duties
Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable accommodations will be made as required. Essential duties and responsibilities may include, but are not limited to, the following:
- Plan, direct, organize, and coordinate the marketing of the City of Bastrop as a destination for tourist, businesses, and its locals.
- Manage all creative and brand message development, design/printing of tourism marketing materials and digital advertising.
- Oversee all relevant social media channels, and create positive content that educates, informs, entertains, and inspires. Use content marketing strategies to attract, engage, and retain an audience by creating and sharing relevant information, articles, videos, podcasts, blogs, infographics, and other media to establish expertise and promote brand awareness.
- Manage and update the website.
- Monitor social and web analytics to track performance and optimize campaigns.
- Manage relationships with tourism stakeholders in support of overall marketing strategies.
- Work with community partners to create and develop tourism opportunities.
- Copywrite and edit for monthly blog program with keyword optimization to complement the department strategy. Track metrics to measure effectiveness of tactics and strategies.
- Lead email nurture programs and the City of Bastrop campaigns to promote retention and expansion within vendor and visitor network.
- Prepare and release press kits to media; builds campaigns and stories for unique selling points.
- Support marketing for special events by creating promotional content, coordinating media outreach, and attending key events for live coverage.
- Monitor and coordinate the work of temporary employees, contractors, volunteers, and student interns.
- Maintain continuous contact with vendors such as photographers, graphic designers, printers, and others used by the City in the development and distribution of printed materials and other communication tools as it relates to tourism.
- Work with the Social Media Coordinator and the Multi-Media Department on joint promotions and marketing.
- Exercise discretion and independent judgment with respect to matters related to communications and media responses.
- Work non-traditional hours for presence at various special events and City meetings.
- Deal tactfully and courteously with the public.
- Establish and maintain effective working relationships with other employees, officials, volunteers, media, and the public.
- Travel to various destinations in and out of the City.
- Perform other tasks as assigned.
Typical Decision:
- Make independent and sound judgement calls on a variety of response needs, sometimes dealing with sensitive, confidential, and political matters.
- Is capable of independently researching appropriate responses to routine communications and requests for information; determine effective course of action to complete assignments, identify inefficiencies and recommend solutions.
- General work schedule is 8:00 AM – 5:00 PM, Monday-Friday, with additional hours outside normal business hours as required for special events and community engagement, or emergency situations.
- Regular and consistent attendance for the assigned work hours is essential; leave scheduled should be managed so as to not interfere with the ability to accomplish tasks, including special projects and assignments with deadlines.
- Must be able to work holidays, weekends, or after hours as required.
Other Requirements:
- Must have reliable transportation.
- While performing the duties of this job, the employee is frequently required to sit, talk, hear, use hands; and reach with hands and arms.
- The employee is frequently required to move around city offices and various locations throughout the city and nearby areas.
- While performing the duties of this job, the employee is frequently required to sit, talk, hear, use hands; and reach with hands and arms.
- The employee is occasionally required to move around city offices and various locations throughout the City and nearby areas.
Minimum Qualifications
EDUCATION, EXPERIENCE, LICENSES
Education:
- High School Diploma or equivalent
- Bachelor’s Degree in Marketing, Hospitality, Communications, or a related field preferred
Experience:
- Minimum two (2) years of experience in marketing, graphic design or social media management.
- Proven results in implementing strategic marketing and communications plans.
- Any work-related experience resulting in acceptable proficiency levels in the minimum qualifications is an acceptable substitute for the above specified education and experience requirements.
Licenses:
Valid Texas Driver’s License with an acceptable driving record to be maintained throughout employment.
KNOWLEDGE, SKILLS and ABILITIES
Knowledge of:
- PC and MAC operations systems, Microsoft Office, Adobe Creative Cloud, and related software. Extensive knowledge of Adobe Photoshop and Adobe Premiere Pro.
- Expertise with major social media platforms and extensive knowledge of current social media principles and trends.
- Familiarity with web design and mobilization.
- A thorough portfolio of work across graphic design, video editing, photography, and related disciplines is preferred.
- Strong verbal and written communication skills.
Skill in:
- Typing, spelling, grammar, and proof reading; digital content creation platforms, social media management and tracking, RSS and web platforms.
- Communicating effectively both verbally and in writing; organizing and maintaining records, providing effective customer service and managing conflict; working without direct supervision and adapting to changing priorities and a variety of needs from multiple departments.
- Conduct detailed and complex instructions; ability to interact with coworkers and public by telephone and in person as a member of a team to provide services to customers, both external and internal; ability to perform a variety of duties and to prioritize tasks to meet organizational needs.
- Exchange ideas, facts and/or technical information and guidance clearly and concisely in person, by telephone, email, or correspondence.
Physical Demands and Working Conditions
- This is primarily a sedentary office classification although standing in work areas and walking between work areas may be required.
- Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment; vision to read printed materials and a computer screen; hearing and speech to communicate in person and over the telephone.
- Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information.
- Employees must possess the ability to lift, carry, push, and pull materials and objects weighing up to 25 pounds.
- Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances.
- Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. The position also requires meeting the essential requirements of the Physical Demands and Working Conditions, with or without reasonable accommodation.
Other Qualifications
The City of Bastrop is an Equal Employment Opportunity Employer (EEO) and values diversity in its workforce. As an EEO employer, the City provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
**Employment is contingent on passing post-offer, pre-employment drug testing/physical, and criminal background investigation. ** Candidatar-se agora
