Account Executive na Zenogroup

About UsZeno is an integrated communications agency, born from PR. We operate across North America, Europe, APAC, and beyond. In Australia, we are a boutique-style agency, backed up by an impressive global support network. This means you can enjoy the benefits of being part of an agile team while having the opportunity to work on multi-market accounts and tap into a huge array of global resources. Our clients range from global tech, consumer, and B2B clients through to Aussie businesses and local brands, so you’ll need a curious nature and desire to work on both corporate and consumer accounts. Zeno Australia has just won the PR Awards Asia-Pacific 2024: Best Culture of the Year Award. We are purpose-driven and committed to a positive culture that supports and nurtures, while also inspiring everyone to push limits and to embody our Fearless Pursuit of the Unexpected.About the Job An Account Executive at Zeno works closely with the wider team members to develop and execute earned, owned, and paid media campaigns. You’ll also be involved with social media content creation and influencer management, and will play a significant role in the day-to-day account management to achieve KPIs.  This role includes:·     Media relations, influencer engagement, and content development·     Management of integrated client projects and earned, owned, and paid campaigns·    Meeting with clients and day-to-day client liaison, including attending regular client/team meetings ·    Compilation of media and influencer lists ·    Compilation of daily media coverage and industry articles of interest and distributed to clients promptly·    Writing pitches, media releases, and internal communications ·    Having fun – and helping others enjoy their work too! 

Duties & Responsibilities

Manage media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers

Provide account administration, including meeting deadlines, troubleshooting problems, attending client meetings and conference calls, and reporting weekly/monthly activity and coverage

Be a keen writer across all styles of writing, including press releases, story pitches, speeches, scripts, newsletters, and other media materials

Be hands-on in social media community and content management, including the development of content calendars, briefing the design team, and managing customer inquiries

Demonstrate an understanding of key client information, including business strategy, industry issues, products and services, key customers, and competitors

Edit and proofread written materials for quality and adherence to the appropriate writing style

Undertake regular in-person media meetings

Assist with the coordination and management of media events and video/photo shoots

Implement traditional and online / AI research techniques

Play an active role in brainstorms across all team activities

Be a positive role model for the team

Contribute to the performance appraisal process for peers and managers

Supervise account coordinators and interns on projects

Participate in news business process, research, audits, preparation for proposals, and support on new business pitches

Maintain client satisfaction, resulting in client retention

Demonstrate behaviours consistent with Zeno’s values (Fearless, Collaborative, Entrepreneurial, Inclusive, Kind, Ambitious)

Maintain knowledge of the latest thinking and practices in earned, owned, and paid media, and apply these to the clients as required

Be able to identify media, industry, and social media trends

Enjoy learning about AI and Best Practice

Have good judgement

Be a strong multi-tasker

Be able to clearly and confidently articulate campaign objectives

Have an ability to evaluate ideas against campaign objectives

Know when to seek additional support and senior input for problem-solving

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