Marketing Manager na Bankers Financial Corporation (Centricity subsidiary)

Centricity is a wholly owned subsidiary of Bankers Financial Corporation (BFC) and has been a leader in service and protection for over 35 years. We create and deliver comprehensive and customized programs across a range of products, including service contracts, warranties, and contact center solutions.

We walk the walk: Centricity provides modern solutions in relatively old-school industries. That means we’re open to finding new, exciting ways to do things. Our solutions are informed by respect for the day-to-day realities of growing a business.

We are obsessed with service: Everyone at Centricity is expected to deliver confident, patient customer service. No one is too important to take a support call. We recognize the importance of strengthening relationships at every touchpoint.

We’re problem solvers: In every part of our business, we address challenges. We embrace a highly consultative approach, giving every problem – big or small – the attention it deserves. We approach issues with enthusiasm, not frustration.

 Our Core values include:

Collaboration: working together is critical to achieving organizational goals.

Innovation: growth happens when we can absorb and implement new ideas that provide unique solutions and superior customer service.

Performance: we believe in providing our employees with the tools and support they need to grow, succeed, and make an impact.

Social Responsibility: we place charity and volunteer work at the core of our organization.

Trust: we build and maintain trust with our employees and clients by embodying integrity, transparency, and ‘doing the right thing.’

Company Value Statements

In the performance of their respective tasks and duties, all employees are expected to demonstrate the following:

• Acting with the highest level of honesty, trust, character and transparency.
• Making a unified effort to achieve the goals of the organization; embracing accountability for exceptional performance every day.
• Commitment to excellence in reaching our full potential as individuals and as an organization, surpassing the ordinary and the expectations of our stakeholders.
• Approaching every challenge with creative energy, discovering unique solutions to maximize success; focus on creating and delivering compelling customer value.
• Belief in the power of a diverse workforce and in creating a positive impact on both the environment and our community.

Summary/Objective

The Marketing Manager is responsible for managing Centricity’s marketing objectives, strategies, programs, and policies. This role translates and communicates the marketing vision into specific projects, action plans, and tactics. The Marketing Manager assists with planning and developing marketing materials, campaigns, and promotions, while managing schedules and expenditures. The role oversees critical marketing functions to ensure support for programs and establishes data sources and analytical processes to track and evaluate strategies and initiatives.

Essential Functions

While no two days are the same, here is a look at what you can expect

• Lead the execution of marketing strategies, campaigns, and promotions
• Oversee content development, branding, and digital initiatives
• Monitor customer metrics, competitor strategies, and industry trends
• Collaborate with sales, operations, and product teams to align marketing goals
• Manage all internal and external marketing and communication for Centricity and Centricity’s clients
• Develop and execute on strategic marketing plans to attract potential clients and retain existing clients
• Build brand awareness through engaging content and initiatives driven by digital marketing strategies
• Manage vendor selection, budgets, and external partnerships
• Understand industry and competitive SWOT and provide sales insight and recommendations
• Provide direction on content creation and supporting materials for new and existing sales opportunities
• Attend sales meetings and events with vendors, clients and potential clients, as well as conferences and tradeshows
• Oversee development of Centricity.com
• Maintain outsourced partnership with marketing agencies
• Assist in new product development when appropriate
• Analyze results and determine ROI for all marketing and sales integrated initiatives
• Partner with Operations to gather and analyze customer insights
• Determine potential strategic marketing partnerships
• Prepare and participate in executive level meetings including annual strategy, QBRs, etc.
• Act as a continuous source of created ideas and solutions

Travel

25% travel

Required Education, Skills and Experience

• 4-5 years of experience in marketing or communications type role
• Bachelor’s degree in Marketing, Communications or related field
• Advanced in Microsoft Office including Word, Excel, Outlook, and Power Point
• Intermediate in Adobe Creative Cloud, specifically InDesign, Photoshop and/or Illustrator
• Strong attention to detail within writing and design
• Strong knowledge of marketing strategy, analytics, and CRM software
• Excellent communication, project management, and organizational skills
• Strong ability to manage time and multiple projects at once
• Must possess creative tendencies

Preferred Education and Experience

• Experience using CRM and marketing automation tools (Salesforce, Pardot, HubSpot)
• Marketing certifications or designations (CIM, AMA. Etc.)

The preceding position description has been designed to indicate the general nature of the work performed; the level of knowledge and skills typically required; and the usual working conditions of this position. It is not designed to contain or be interpreted as a comprehensive, complete, or exclusive list of the duties of the position. Additional and different duties may be assigned from time to time. We are an E-Verify company.