Communications and Content Manager na Sturdymemorial

The Assistant Director, reporting to the Director of Marketing and Communications, is responsible for leading and executing a comprehensive communications strategy that supports the organization’s mission, values, and strategic priorities. This role manages both internal and external communications across multiple platforms, ensuring messages are clear, consistent, and aligned with organizational standards. The Assistant Director will serve as a key partner to leadership, manage agency collaboration, and oversee content that engages employees, patients, and the broader community.

Education/Training:

• Bachelor’s degree required. Master’s degree preferred in a related field.
• Seven (7) or more years of experience in communications, marketing,  and media relations, preferably within a healthcare environment

Required Qualifications and Skills:

• Extensive experience developing and implementing communications and content strategies for internal and external audiences across multiple channels.
• Proven capabilities in building strong, trusted relationships with partners and collaborators and the ability to positively influence them.
• Demonstrated leadership and ability to advance ideas inside and outside the organization.
• Extensive knowledge of the healthcare industry.
• Superb written, verbal, and critical thinking skills.
• Strong relationship management and community-building skills.
• Ability to write creative, concise, strategically cogent, and persuasive communications.
• Advanced communication and presentation skills, demonstrating the ability to influence and build confidence.
• Experience with Massachusetts and Rhode Island media is highly preferred.

Essential Job Functions:

• Manage all external communications, including coverage, placements, industry awards, executive promotion, and crisis communications.
• Develop talking points, press releases, and proactive media strategies to enhance organizational visibility.
• Support executive and board communications through speeches, presentations, and leadership messaging.
• Partner with marketing colleagues to build comprehensive marketing and communications plans for select service lines. Focus on earned media and content strategies within each plan.
• Serve as the primary liaison with media relations agency partners. In partnership with the agency, guide media training and preparation for assisting the media.
• Serve as a spokesperson, as needed.
• Coordinate materials for town halls and other senior leadership forums to ensure consistent alignment of organizational priorities.
• Develop public service announcements (PSAs) that promote community health and wellness initiatives and manage all tactics to reach constituents.
• Manage patient-facing mass communications related to community alerts, facility and parking changes, and other service updates from the health system, including temporary signage, flyers, newsletter articles, and media coverage. Create and edit stories, blogs, articles, and multimedia content to highlight the organization’s work and impact.
• Lead the creation and production of the Annual Report.
• Oversee video production and live webinars to engage diverse audiences.
• Ensure content and communications align with brand voice and healthcare compliance requirements.
• Develop and execute internal communications plans in partnership with HR and leadership.
• Manage employee messaging across multiple channels (emails, newsletters, campaigns, flyers, intranet, and digital/printed signage).
• Support organizational initiatives such as internal newsletters, HR benefits, policies, and employee events.
• Coordinate photography and visual assets to capture and promote employee engagement and culture.
• Partner with marketing colleagues to represent the organization and key initiatives on the website, in content pieces, and on social media channels, ensuring accuracy, consistency, and audience engagement.
• Monitor analytics to evaluate and report on the effectiveness of all communications and content strategies and make recommendations for improvement.
• Serve as the main contact for creating and updating the organization-wide message platform, executive thought leadership platform, and the system’s written style guide.
• Partner with marketing to serve as an ambassador for the brand and ensure adherence to all written and visual brand guidelines.

Other duties:  Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

AGE AND DIVERSITY RELATED CRITERIA: Consistently treats patients, colleagues, and visitors with dignity and respect, while being sensitive to the differing needs of all age groups, backgrounds, characteristics, and cultures.

ABILITY TO FULFILL JOB EXPECTATIONS: Must have the ability to perform the essential functions of the position, including required work hours, locations, and physical demands, without posing a direct threat to the health and safety of themselves or other individuals in the workplace, and with or without reasonable accommodation.

PHYSICAL DEMANDS: Sit for long periods of time. Use their hands to handle, control, or feel objects, tools, or controls. Repeat the same movements. See details of objects that are less than a few feet away. Speak clearly so listeners can understand. Understand the speech of another person.

Sturdy Memorial Hospital is an equal employment opportunity employer. There is no discrimination because of race, color, creed, age, gender, sexual orientation, national origin, veteran status or disability.

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