VP, Sales Enablement na Hope Enterprise Corporation

HOPE Overview  

HOPE (Hope Enterprise Corporation, Hope Credit Union and Hope Policy Institute) provides financial services; leverages resources; and engages in advocacy that strengthens the financial health of people in under-resourced Deep South communities. Since 1994, these efforts have benefited more than three million people in Alabama, Arkansas, Louisiana, Mississippi and Tennessee, and influenced billions in persistent poverty communities across the nation. Learn more at hopecu.org/.  

Title: Sales Enablement, VP

Department: Retail Sales

Reports To: SVP of Sales

Supervises: N/A

Job Classification: Exempt, Full-time

Location: Remote

Position Summary

The Vice President of Sales Enablement will strengthen Hope’s relationships with members and partners by supporting sales conversations, enabling adoption of Hope’s products, and ensuring strong outcomes from engagements. This leader will also collaborate closely with the digital team to advance digitization, ensuring our sales and service models evolve to meet member needs.

Responsibilities

Partner Onboarding & Experience:

• Demonstrate a clear and deep understanding of HOPE’s products and service and supports the end-to-end onboarding experience for HOPE’s institutional and community partners.
• Lead, support and participate in strategic sales conversations with members, partners and other stakeholders; as well as collaborate with partners and internal teams to design intuitive, secure onboarding flows.
• Monitor onboarding metrics (e.g., time to integrate, satisfaction, effort required) to identify and resolve bottlenecks.
• Analyze member/partner needs, trends and feedback to inform product and digital strategy.
• Drive accountability for outcomes from member and partner engagements, ensuring measurable results.
• Ensure all onboarding solutions align with financial regulations, compliance standards, and HOPE’s mission.

Product Development & Strategy:

• Work in collaboration with Digital Technology team to identify and implement digitization opportunities that enhance member experience and sales effectiveness
• Support efforts to conduct competitive analysis and market research to identify trends and product opportunities.
• Prioritize enhancements that drive digital adoption and member engagement
• Ensure all product efforts comply with applicable regulations and internal policies

Cross-functional Collaboration:

• Work closely with sales, marketing, operations, IT, compliance, and legal teams to align strategies and implementations and shared accountability for outcomes
• Provide training, support, and resources to Retail, Commercial, and other departments
• Support development of Treasury Management Services 
• Support vendor management and build strong external partnerships to drive product enhancements.

Marketing, Promotion & Communication:

• Collaborate with the marketing team to develop product messaging and promotional campaigns.
• Create sales tools and materials that communicate product value and functionality.
• Communicate progress and performance updates to senior leadership and relevant stakeholders.

Other Duties:

• Performs all other duties as assigned.

Qualifications:

Required

• Bachelor’s Degree Required
• 7+ years of experience in Financial Services Product Development, working with high end consumers, small business and commercial clients.
• Experience creating and maintaining a product roadmap and partner onboarding framework.

Preferred

• Experience in Treasury Management, Digital Product Management, or Financial Services Product Development

Key Competencies & Skills:

• Customer Focus: Deep understanding of partner and member needs with a commitment to exceptional service.
• Strategic Awareness: Ability to think long-term, anticipate trends, and align efforts with HOPE’s mission.
• Innovation Orientation: Strong drive to develop creative, scalable, and impactful financial solutions.
• Results Orientation: Demonstrated ability to deliver results and drive growth through persistence and initiative.
• Data Analysis: Skilled in analyzing trends, interpreting data, and making insight-driven decisions.
• Written Communication: Clear and compelling communication tailored to varied audiences.
• Organizational Awareness: Understanding of HOPE’s structure, mission, and strategic priorities.

Work Environment:

• Office-based, with public-facing and internal collaboration components.
• Moderate noise level typical of an open office environment.
• Reasonable accommodation may be made for individuals with disabilities.

Comprehensive Benefits Package:

• Paid Vacation and Sick Time
• 11 Paid Holidays
• 401(k) with Company Match
• Medical, Dental, and Vision Benefits
• Flexible Spending Account (FSA)
• Disability Benefits
• Life Insurance, Critical Illness, Accident
• Employee Assistance Program (EAP)
• Tuition Reimbursement, Professional Development

Hope Enterprise Corporation does not participate in or engage in any form of visa sponsorship, including employment-based visa applications or extensions (e.g., H-1B, TN, O-1, O-T, O-T, OPT, STEM OPT, etc.). Candidates must be legally authorized to work in the United States at the time of application and throughout the duration of employment.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.