Senior Administrative Officer II/ Public Information Officer na Hertford County, NC

About the Department

General Definition of Work

Performs a variety of highly responsible, complex, and confidential administrative support functions; Work is performed independently, under general supervision of the department head. Plans, develops, coordinates and manages the County’s public information and governmental relations; acts as the County’s spokesperson; serves as a centralized source of public information for dissemination to employees, businesses, community groups, the public and the media using appropriate means; represents the County at meetings and public forums while interacting with citizens, elected officials and other individuals and groups; creates a proactive public relations environment; and performs related work as assigned

Position Duties

Essential Functions/Typical Tasks

• Independently respond to routine letters and general correspondence; Compose, type and edit correspondence requiring judgment as to content, accuracy and completeness.
• Screens and refers callers; provides detailed responses to information requests and questions about programs and activities; ensure correct information is disseminated; respond to complaints or refer to appropriate source.
• Order, receive, inventory and distribute supplies; contact vendors and suppliers as needed, maintain related records; Receive and distribute incoming mail; review and evaluate mail to identify those items requiring priority attention; Initiate and maintain a variety of files and records for information related to department including financials, budget, personnel, operational and administrative records.
• Provide technical information and forms to staff and the public; explain department/county policies, procedures, services and operations.
• Organize and maintain the flow of communication through the assigned offices in an efficient and effective manner with staff, the general public and others.
• Formulate and monitor departmental budgets; initiate and prepare purchase requisitions for assigned departments; ensure items are posted correctly.
• Performs administrative support to the County Manager, Finance, and HR as deemed necessary
• Manages County social media platforms; Develops strategies for engaging the public, and advising on social media trends and best practices. Responds to comments and questions posted on the county’s social media sites, developing regular and consistent content, and thinking proactively about the County’s brand and community partners
• Oversees and participates in a full range of public relations and communication activities; determines the need for informational and promotional materials and the most effective way to disseminate information to target audiences.
• Serves as webmaster for the county; coordinates development of website with vendors. Keeps website current. All in coordination with IT
• Assists the County manager in setting media relations policy and strategy. Trains department staff and other employees in media relations best practices.
• Serves as a key spokesperson and representative for the County Manager and Board of Commissioners, answering inquiries from the community, media, organizations, etc.
• Administers and participates in the design, development, composition, production and distribution of a variety of public information and/or marketing materials and other documents such as news releases, public service announcements, promotional flyers, electronic newsletters, brochures, information guides, fact sheets, pamphlets, flyers, and social media publications and campaigns.
• Manages the County’s community media relations; implements and updates a strategic communication plan to effectively support the County’s image and key messages.
• Maintains regular media contacts and keeps them informed of issues and events of importance to the County.
• Participates in crisis management planning and develops crisis communications plan.
• Advises Board Members and County management on appropriate and effective ways to convey County messages and provides information on programs and activities.
• Creatively designs, writes, and prepares layouts for the County, marketing materials, marketing campaigns, and County website.
• Attends and participates in professional group meetings; represents the County in professional organizations and regional networks.
• Stays abreast of new trends and innovations in the field of community relations, including operations and technology; evaluates the impact of new developments and recommends improvements to existing programs and procedures.
• Performs other duties as assigned.

Minimum Qualifications

Education and Experience

Associate’s degree in secretarial sciences and five to six years of experience in administrative and media relations; or equivalent combination of education and experience.  Internal candidates only at this time.

Other Qualifications

Knowledge, Skills and Abilities

Considerable experience in providing administrative support to senior management staff, excellent oral and written communication skills, professionalism and diplomacy; outstanding interpersonal and telephone mannerisms proficiency in computer skills; strong organizational skills and proven ability to exercise good judgment on a consistent basis; ability to perform work during emergency or disaster situations upon request and as assigned by management; ability to establish and maintain effective working relationships with associates, supervisors, elected officials, media, organizations, industry professionals, and the general public exercising tact and courtesy; thorough knowledge of the principles and practices of public relations and related tools and techniques for building positive image; thorough knowledge of technical process, procedures, and methods used in producing, publications, and other printed materials; thorough knowledge of media production, communication, and dissemination techniques and methods; skill in the use of social media; skill in the use of related software applications; ability to operate standard office and computer equipment including ability to operate cameras; ability to express ideas effectively and professionally both orally and in writing; ability to work within strict deadlines and re-prioritize responsibilities as needed. 

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