Digital and Social Media Specialist (Procurement) na City of Detroit, MI

About the Department

Digital and Social Media Specialist 

(Procurement)

The Office of Contracting and Procurement is seeking a dynamic self-starter with excellent oral and written communication skills, digital marketing savvy, and ability to quickly create engaging copy, graphics and short videos to develop and implement a digital marketing strategy to increase participation in City of Detroit bid opportunities. The candidate should have the ability to meet suppliers where they are, while maintaining a professional online presence for the City of Detroit. 

Under general supervision, the Digital & Social Media Specialist is responsible for leading the digital marketing strategy on the City's website, blog, and social media channels in order to generate increased participation in bid opportunities with the City of Detroit.? Responsibilities include posting and monitoring on applicable platforms while staying abreast of emerging trends, and providing regular reports to leadership on conversion metrics as a result of digital marketing efforts. 

Position Duties

1. Develop and implement a digital media strategy in alignment with OCP’s outreach goals to increase bid participation, especially from local and small suppliers.  

2. Produce original content such as posts, graphics, fliers, or videos for social media in conjunction with the Media Services/Communications teams. 

3. Utilize the overall digital and communications strategy to maintain high visibility of City of Detroit contracting opportunities and outreach efforts to drive increased participation in solicitations. 

4. Monitor the City's social media accounts for concerns and inquiries; respond to constituents, route posts or tweets to other departments for follow-up when necessary, and ensure issues are addressed. 

5. Closely coordinate with the purchasing staff to ensure hot bids are advertised accurately and timely 

6. Keep the OCP website up to date with “hot bids” 

7. Report on social media and digital performance. 

8. Attend press and community events to cover on social media. 

9. Share relevant news stories to City website. 

10. Communicate emerging trends and citizen concerns with others in the department. 

Minimum Qualifications

Education
High school diploma or GED required.  Additional courses in Communications, Writing, or a related field preferred.
 
Experience
Two (2) years of experience in social media content management, website management, multimedia, or a related field.

Preferred Experience

Experience in the public sector, procurement, or small business support preferred.  

Other Qualifications

Evaluation Plan

• Interview: 70%
• Evaluation of Training, Experience & Personal Qualifications: 30%

Total of Interview and Evaluation T.E.P: 100%

Additional points may be awarded for:

• Veteran Points: 0 – 15 points
• Detroit Residency Credit:   15 points

LRD 09/10/2025

Knowledge, Skills and Abilities 

KNOWLEDGE OF 

• Using and managing online content on Facebook, Instagram, Twitter, Website, and other digital media channels. 

SKILL IN 

• Excellent oral and written communication, including copywriting. 
• Digital photography and social media video creation 
• Using Adobe products and social media platforms to create engaging digital content 

ABILITY TO 

• Develop a digital marketing strategy in line with departmental goals 
• Analyze engagement and conversion data to drive marketing strategy 
• Organize, prioritize, and multitask effectively. 
• Coordinate and interact with internal and external customers. 
• Meet tight deadlines. 

Distinguishing Characteristics 

Work is typically performed within an office environment, but frequently includes assignments off site and can sometimes be outside. 
  
 This job may include walking, carrying necessary equipment to events, and sitting or standing for long periods of time.

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