Business Development and Marketing Manager na National Legal Aid and Defender Association (NLADA)

ABOUT THE COMPANY

The NLADA Insurance Program (comprised of the NLADA Service Corporation and NLADA Mutual Insurance Co., RRG) is an insurance and risk management firm exclusively dedicated to the distinct needs of the equal justice community. 

Summary:

The Business Development & Marketing Manager plays a key role in steering the strategic direction of NLADA Service Corporation (NSC) and NLADA Mutual Insurance Co., RRG’s (NLADA Mutual) growth and brand positioning. NLADA Mutual is the only insurance provider exclusively dedicated to equipping the equal justice community of advocates with the coverage they need to courageously and confidently advance justice for all.

This position blends the relationship-building role of business development with the strategic and creative components of marketing to help grow the overall book of business and market influence/market share for the organization. Collaboration with NSC’s core team and partners to align marketing initiatives with the mission and business goals is a fundamental aspect of the role, ensuring a cohesive approach to driving organizational success.

Essential Duties and Responsibilities

The statements below describe the scope of this position's responsibility and essential functions but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other areas.

• Understand customer needs and requirements; this person will have a mind and heart that is able to synthesize insurance and risk management best practice with the unique needs and requirements of the equal justice community.
• Develop and implement savvy and audience-consistent marketing strategies that drive awareness of the company’s unique mission and industry-leading coverage, driving retention and growth.
• Oversee the production of all marketing collateral while generating promotional materials and marketing campaigns, ensuring brand consistency and message alignment across all channels.
• Establish a thought leadership approach that delivers content including, but not limited to, articles and the potential development of a newsletter; approaches will require attunement to groundbreaking, mission-focused initiatives of the business.
• Drive digital marketing initiatives, including AI-focused search, SEO, email and website content while managing the company’s social media profiles and presence, directing social media strategies to engage audiences and improve social reach.
• Identify and cultivate strategic partnerships with members, key industry players, agencies, and vendors to drive business growth.
• Analyze market trends and competitor activities to identify opportunities for expansion or product development.
• Plan, execute and support business development initiatives, including networking events, trade shows and conferences, to generate new business opportunities.
• Design and oversee the implementation of customer relationship management (CRM) systems to enhance customer engagement and retention.
• Ensure compliance with regulatory requirements in communications and marketing materials.
• Remain updated on industry trends and track competitor activity.
• Analyze marketing and business development performance metrics like customer acquisition cost and conversion rates.
• Support the negotiation and closure of business development opportunities.
• Other duties as assigned.  

• Bachelor’s degree in marketing or related field; or equivalent combination of education and work experience.
• 5 years of experience in marketing and/or business development in a similar environment.
• A strong understanding of digital marketing strategies.
• Proven record of accomplishment achieving business development and marketing objectives.
• Must have experience with CRM and be proficient in various programs including MS Suite.
• Experience in developing and managing project budgets and timelines.
• Ability to coordinate multiple tasks and projects simultaneously.
• Initiative, good judgment, and ability to work well with all levels of personnel.
• Outstanding presentation, verbal and written communication skills.
• Demonstrated ability for team building, networking, and collaboration, and ability to work successfully as a member of multiple teams.
• Must be an organized self-started with a proactive approach to meet goals and set priorities.
• Must be able and willing to travel periodically.
• Must reside in the DMV area and available to work in a hybrid work environment.
• Experience in insurance or regulation is a plus.
• A portfolio or work samples will be required.

Salary Information

The salary range for this position is $60,000 to $70,000 annually, depending on experience.  This is a salaried, non-exempt position, working 30 hours per week.  This is a hybrid position, and the ideal candidate will be based in Washington, DC or the DMV area.  

Work Environment: This job operates in a professional hybrid environment. This role routinely uses standard office equipment such as computers, phones, and copy machines. 

Physical Demands: Constantly stationary; occasionally requires moving about the office and frequently to attend meetings. Constantly operates a computer and other office productivity machinery. Frequently communicates and exchanges information. Seldom requires lifting of up to 10 pounds. 

How We Support Staff

• Free individual Medical, Dental, and Vision Insurance for employee coverage, reduced rates for family coverage, and a health care Flexible Spending Account (FSA)
• Employer-provided life insurance policy and Short-Term and Long-term disability benefits
• Wellness support, to include paid sick leave, Family Medical Leave Act, and Employee Assistance Program (EAP)
• 403(b) Retirement Plan
• Paid time off, to include recognition of all federal holidays, and we are closed the week between December 24th and January 1st.

NLADA Service Corporation is committed to fair employment practices and equal employment opportunity regardless of age, ancestry, citizenship, color, creed, ethnicity, family-care status, gender identity (including characteristics and/or expression), marital status, matriculation at a college, medical condition (including HIV/AIDS), chronic illness, pregnancy, childbirth (or other related medical conditions), membership in a labor union or union activities covered by the Act, mental disability, national origin, personal appearance, height and weight, physical disability, political affiliation, race, religion, sex, sexual orientation, and veteran status. 

NLADA Service Corporation complies with federal and state disability laws and makes reasonable accommodation for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.