Homeoffice Bilingual Copywriter (English/Spanish) na Zenni Optical

About the Role:  

We’re seeking a bilingual Spanish Copywriter to help shape and translate Zenni’s brand voice across Spanish-language channels. This role goes beyond translation—you’ll ensure our brand speaks authentically to Spanish-speaking customers in North America by localizing content with cultural nuance and strategic intent.

In the interim, you’ll report to the VP, Brand, and work closely with the English-language copywriting and creative teams to adapt marketing, e-commerce, and UX copy for a Spanish-speaking audience. This role requires creativity, a sharp eye for detail, and a strong understanding of linguistic and cultural differences in consumer communication.

Responsibilities:

• Translate, transcreate, and localize English marketing and UX copy into North American Spanish across Zenni’s digital ecosystem, including email, website, social media, paid media, product pages, and app messaging.
• Partner with the English-language Creative team to ensure tone, voice, and brand integrity are preserved across all Spanish-language communications.
• Work with product marketing, design, copywriting, UX, and legal teams to ensure Spanish content is accurate, clear, and aligned with business goals.
• Provide linguistic and cultural expertise to improve the customer experience for Spanish-speaking users.
• Adapt campaign messaging and creative concepts for cultural relevance across diverse Spanish-speaking communities in the U.S.
• Proofread and QA translated content for accuracy, consistency, and alignment with brand style guidelines.
• Contribute to the development of a Spanish-language style guide and glossary in collaboration with other stakeholders.
• Stay up-to-date on cultural trends, regionalisms, and evolving language preferences in the U.S. Latino market.

Basic Qualifications:

• 5+ years’ experience writing or localizing copy for the U.S. Hispanic audience
• Native or near-native fluency in Spanish (North American preferred) and English
• Proven ability to transcreate brand messaging from English to Spanish
• Strong writing, editing, and proofreading skills in both languages
• Familiarity with e-commerce, UX writing, and marketing platforms (landing pages, promotional site assets, CRM)
• Detail-oriented with excellent time management and communication skills

Preferred Qualifications:

• Experience writing for lifestyle, fashion, or consumer brands preferred
• Experience with localization tools, translation memory systems, Smartling, or JIRA is a plus

U.S. Perks & Benefits:

• Annual Bonus Program
• Healthcare: 100% medical, dental, and vision coverage for employees (50% for dependents)
• 401k with 4% employer match
• Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate 
• Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents 
• Tech Stipend - $50 USD per payroll  towards tech & cell phone expenses
• Annual Zenni Gift Card - to use towards our products!

Compensation

This is a contract role with an esimated duration of 12 to 16 weeks, the estimated range for this role is $40 - 60 /hr. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.