Marketing Campaign Strategist na Arizona Liver Health

Title: Marketing Campaign Strategist

Status: Full-time, Exempt

Salary: $75,000 - $85,000 annually, depending on experience

Job Summary:

The Marketing Communications Coordinator plays a central role in crafting and delivering clear, compelling, and brand-aligned messaging across digital and offline channels for ACT, ALH, and VEN. This individual is responsible for content development, communications strategy, campaign coordination, and marketing support for events and digital channels. This role requires strong writing, project management, and cross-functional collaboration skills. The role involves close collaboration with the marketing manager and creative team to align messaging and ensure consistent brand representation.

Essential job functions/duties 

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. 

Patient Recruitment Campaigns:

• Plan, develop, and manage targeted recruitment campaigns for clinical trials across paid media, social, email, and community outreach.
• Assist in the creation and editing of visual content (graphics, short videos, etc.) using tools like Canva or Adobe Suite for paid advertising
• Collaborate with study teams to understand protocol criteria, target demographics, and site-specific needs.
• Create and test recruitment messaging, visuals, and calls to action for diverse populations.

Sponsor/Business Development (BD) Marketing Support:

• Collaborate with the BD team on outreach campaigns to sponsors and CROs, including email sequences, LinkedIn ads, and conference activations.
• Build and maintain asset portfolio that position the organization as a high-performing trial site/network, including testimonials, metrics, and site profiles.

Campaign Management & Analytics:

• Lead campaign planning, execution, and reporting using platforms such as Meta Ads Manager, Google Ads, and Monday.com.
• Develop performance dashboards to monitor KPIs across recruitment and BD campaigns.
• Manage campaign budgets, vendor relationships, and ensure alignment with branding and compliance standards.
• Analyze campaign results and generate actionable insights to improve engagement and conversions.

Knowledge/Skills/Abilities Required 

• Strong understanding of paid media platforms (Meta, Google, YouTube, LinkedIn, X) and CRM tools (Monday.com preferred).
• Excellent copywriting skills with the ability to adjust tone for patient or industry audiences.
• Demonstrated success in managing campaign timelines, budgets, and vendor relationships.
• Analytical mindset with proficiency in performance analysis and strategic optimization.

Education, credentials, and/or trainings required.

• Bachelor’s degree in marketing, communications, life sciences, or a related field.
• 4–6 years of marketing experience, ideally in healthcare, clinical research, or patient/participant acquisition.

Preferred Experience:

• Familiarity with HIPAA and IRB (Institutional Review Board) marketing compliance.
• Prior experience in patient recruitment or clinical trial marketing.
• Knowledge of feasibility tools, trial databases, or sponsor/CRO marketing strategies.
• Bilingual or multicultural marketing experience is a plus.

Preferred Proficiencies in these Applications:

• Meta Ads Manager, Google Ads, YouTube Ads
• Canva, Adobe Creative Cloud
• Monday.com, CRM Platforms, Google Analytics, Microsoft Suite

Application Requirements:

• Must be able to reliably commute or plan to relocate before starting
• Writing samples incorporating creative design, analytical reviews, or campaign portfolios may be requested during the interview process

Supervisory responsibilities

• N/A

Work environment

• Office / Clinic setting (onsite)

Physical demands

• Able to lift at least 15 lbs.
• Able to sit for long periods (at least 50%)
• Able to type and do computer work for long periods

Travel Requirements

• Some interoffice travel may be required with use of company vehicle or mileage reimbursement
• Other travel outside of the state may be required to fulfill business development goals

Work authorization/security clearance requirements

Must have valid documentation and authorization to work in the U.S.

Affirmative Action/EEO statement

It is the policy of the Institute for Liver Health DBA Arizona Liver Health and Arizona Clinical Trials to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity or age limitations will be adhered to by the company where appropriate.  

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Other responsibilities may be communicated directly by the reporting manager/supervisor. Duties, responsibilities, and activities may change at any time with or without notice.

Notice to Staffing Agencies: It is our policy that any and all contact with third party staffing or recruitment vendors come through our Talent Acquisition Team directly. We have an established and preferred network of contracted partners that we engage if and when we deem it necessary. We request that staffing agencies refrain from repeatedly contacting our hiring managers or employees directly. Unsolicited resumes, onsite solicitations, and inquiries will not be considered or responded to. Overly persistent or forceful inquires may also be blocked across our network at the domain level as spam. Thank you for your understanding.