Brand Marketing Manager na PetSmart

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.

Collaborative & Flexible Work Environment: We believe in fostering growth, teamwork and creativity in a dynamic workplace. This role is based at PetSmart’s Phoenix Home Office, where associates currently enjoy the benefits of in-person collaboration while having the flexibility to work remotely one day per week (a “flex workday” with leader approval), and an expected four days in the office. At PetSmart, you’ll be part of an engaging and supportive environment designed to help you and our teams thrive.

PetSmart is seeking a strategic Brank Marketing Manager to support the development, execution, and production of high-impact, integrated marketing campaigns and in-store experiences. This role sits within our Integrated Marketing team and plays a pivotal part in helping PetSmart connect deeply with pet parents and strengthen our brand affinity. 

We’re looking for a proactive, creative and solutions-oriented marketer who can take campaigns and in-store activations from idea to execution—crafting the vision, setting the strategy, driving execution across multiple channels, scaling content production to maximize our impact, and ultimately delivering measurable business results that deepen engagement with the PetSmart community.   

You should have an analytical, customer-first mindset paired with a passion for continuous improvement, thoughtful attention to detail and a collaborative spirit. The right candidate will be curious about how things work and enjoy finding creative ways to solve challenges and bring marketing efforts to life. This is a high-impact role for someone who thrives at the intersection of strategy, creativity, and production and is looking to develop their skills. 

Key Responsibilities 

• Lead full funnel marketing campaigns from planning stages to insight to execution—including strategic development, brief writing, production oversight, go-to-market execution, and post-campaign recaps 

• Partner with our operations and creative teams to manage the full lifecycle of an in-store activation for select brand-led events, including creative development, production management, and timely delivery of event materials that uphold brand standards  

• Closely collaborate with internal stakeholders, channel partners and outside agencies to translate business needs into campaigns that achieve enterprise-wide strategic goals 

• Drive work forward through a fast-paced, matrixed organization –navigating roadblocks, ambiguity and market challenges to hit key milestones and metrics 

• Translate data and market research into key insights that drive decision-making  

• Own your campaign & its milestones; lead development of campaign-related presentations and reporting for internal leadership and key partners throughout the process 

• Attend shoots and events as needed; some travel may be required  

Requirements 

• Bachelor’s degree or equivalent experience; 3-5 years in marketing, advertising, communications, or content production 

• Retail experience strongly preferred, either in-house or agency side 

• Experience navigating matrixed organizations strongly preferred  

• Experience leading integrated campaigns across multiple channels (paid media, digital, social, content, etc.), with a strong grasp of the creative production process, including events and event promotion  

• Highly organized with strong project management skills; able to manage multiple priorities on varied timelines 

• Proven relationship-building skills, with the ability to connect, inspire, and rally cross-functional partners toward shared goals  

• Strong communication, storytelling, and presentation skills  

• Analytical mindset with ability to interpret data, test hypotheses, and optimize campaign strategies with some experience interpreting data 

• Strong sense of ownership, curiosity, and a growth mindset—comfortable with ambiguity and motivated by challenges 

• Experience partnering with external agencies and creative vendors 

• Passion for pets and the people who love them is a big plus! 

At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share.  These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.

Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet friendly environment, bring your pets to work!
• On-site Dog Park
• “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
• “Sit & Stay” Café serving fresh breakfast and lunch options
• On-site coffee bar
• “Lil’ Paws” learning center and onsite daycare facility (associate paid)
• Volunteer events with PetSmart Charities
• Learn more about #LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
• Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
• Explore PetSmart Benefits here: https://benefits.petsmart.com/
• If you don't already live in the Phoenix area here's a guide to the area:  Welcome to Phoenix Guide

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.