Manager, External Communications & Public Relations na Build-A-Bear

The Manager, External Communications & Public Relations, plays a pivotal role in shaping and maintaining Build-A-Bear's positive public image. This leader serves as a bridge between Build-A-Bear and the outside world. The true strategic impact of this role lies in driving public perception, enhancing brand reputation, and delivering communication strategies that align seamlessly with Build-A-Bear's overarching goals and vision. 

Responsibilities: 

• Support the C-suite by managing the organization's public image, reputation, and internal and external communications
• Help build and support the brand
• Manage media relations and vet opportunities
• Craft press materials
• Develop media backgrounders for interview prep
• Oversee crisis communication
• Assist with Media and PR tools
• Support outreach to relevant and high caliber targets based on type of product/news and/or timing of launch/announcement
• Support pitch ideas
• Collaborate with key stakeholders to identify and activate influencer campaigns
• Support agency partners
• Manage all aspects of paid placements within affiliate program

Required Qualifications: 

• Bachelor's degree in Communications, PR, English, Journalism
• 5- 7 years in a related field
• Proficiency with Microsoft Office
• Proficiency in social media, digital communication tools, and analytics
• Proficient with corporate and journalistic style writing proofreading

Preferred Qualifications: 

• MBA or Master’s Degree in related field
• Project Management
• Accredited in Public Relations (APR)

Behavioral Traits for Success: 

• Natural relationship builder
• Has a “how can I help?” attitude
• Comfortable working within established guidelines
• A persuasive communication style
• Able to work at a faster than average pace
• Strong commitment to tasks being completed correctly and on time
• Thrives in a fast-paced and results-oriented environment

Working Environment: 

• Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
• Hybrid work schedule
• Corporate Office located St. Louis, MO

Your Performance Will Be Measured On: 

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following. 

• Decision-making, judgment, and execution
• Deadlines, Accuracy, and Quality
• Visibility of key executives
• One Voice messaging across all public-facing channels
• Expertise in managing reactive communications with precision and tact
• Paid partnership impact
• Skilled in representing Build-A-Bear positively and professionally across all interactions
• Quality of interviews
• Ability to leverage data
• Impact of influencers and influencing campaigns
• Social media engagement
• Quality presentations and reports that are engaging and offer actionable insight
• Ability to foster team collaboration, communication, and performance
• Stakeholder Feedback

This description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment, nor does it alter your at-will employment, and Build-A-Bear, Inc. reserves the right to change this job description and/or assign tasks for the employee to perform, as may be deemed appropriate.