Communication & Sports Marketing Specialist na Specialized

Sports Marketing & Partnerships

• Manage the ambassador and athlete program in Spain: recruitment, onboarding, deliverables, and performance tracking.
• Oversee sponsorships and partnerships with teams and organizations, defining objectives, deliverables, and ROI measurement.
• Coordinate product seeding and content collaboration with athletes, ambassadors, and influencers.
• Ensure brand consistency across all sponsorship and partnership touchpoints.

Communication & Digital Marketing

• Plan and execute B2C communication campaigns (email marketing, product launches, customer engagement initiatives).
• Create and distribute B2B newsletters for retail partners (product updates, activations, and marketing assets).
• Manage Specialized Spain’s social media channels and community engagement.
• Collaborate with ambassadors, athletes, and influencers to generate authentic storytelling and user-generated content (UGC).
• Monitor and analyze performance metrics (engagement, reach, traffic, conversions) and recommend optimizations.

Required Skills & Experience

• 2+ years of experience in sports marketing and digital communication.
• Strong knowledge of and genuine passion for cycling and sport.
• Proven experience managing ambassadors, influencers, or sponsorships.
• Familiarity with digital marketing tools.
• Excellent writing and communication skills.
• Native Spanish; fluency in English (written and spoken) is required.