Senior Director, Social Media Content na Sirius XM

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. 

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you’ll make an impact: 

We’re looking for an innovative and strategic Senior Director, Social Media Content to lead our social media vision across music, talk, and sports. As a key leader at SiriusXM/Pandora, you’ll oversee a team of 10–20 talented social strategists, creators, and analysts—guiding the development of world-class content, audience growth, and

engagement across all social platforms. You will be instrumental in defining how our brand shows up in culture and how we connect with fans across verticals.

You’ll shape the voice and strategy of a brand that speaks to millions across multiple platforms. With a sharp eye on performance and culture, you’ll use data and insights to inform bold creative decisions, steering the team toward measurable success. Your leadership will ensure our social media presence not only entertains and engages but also drives business outcomes - serving as a connector between creativity and analytics.

What you’ll do:

• Lead the overall strategy and execution of organic social media across music, talk, and sports verticals for SiriusXM and Pandora.

• Manage and mentor a high-performing team of 10–20 across content, strategy, publishing, and insights.

• Develop and refine performance-driven social strategies that align with broader marketing and brand goals.

• Serve as the voice of authority on social trends, platform innovation, and audience behavior—anticipating shifts in culture and digital engagement.

• Partner with creative, marketing, programming, and talent teams to create platform-native content that showcases the diverse content offerings of SiriusXM/Pandora.

• Define success metrics and oversee regular reporting to leadership, ensuring insights lead to actionable outcomes.

• Ensure consistency in voice, tone, and visual identity across all platforms, while allowing flexibility for content type and platform specificity.

• Build strategic partnerships with social platforms and collaborate with internal stakeholders on paid/organic integration.

• Help shape executive-level conversations around social performance, growth opportunities, and investment areas.

What you’ll need:

• 12+ years of experience in social media strategy, digital marketing, or audience development—ideally within media & entertainment.

• 5+ years of experience in leading large, multidisciplinary teams with a focus on creative, strategy, and analytics.

• Deep knowledge of social platforms (Instagram, TikTok, YouTube, X, Facebook, etc.), their algorithms, features, and audiences.

• Strong analytical mindset with experience using social listening tools, native platform analytics, and third-party reporting systems.

• Proven ability to turn data into actionable insights and business strategy. 

• Keen understanding of entertainment culture—especially in music, sports, and talk formats.

• Executive presence with excellent communication skills and the ability to influence at all levels of the organization.

• A collaborative spirit with the ability to manage cross-functional relationships and inspire a team to deliver creative, culturally relevant work.

• Comfortable in a fast-paced, high-volume environment where priorities can shift quickly. 

• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $115,000 to $175,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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