Director of Commercial Strategy-Home Channel (US, US) na Lavazza

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

JOB OVERVIEW

At Lavazza North America, the Director of Commercial Strategy-Home Channel plays a pivotal role in shaping and executing the strategic roadmap across all consumer channels. This leadership position is responsible for driving sustainable growth, optimizing go-to-market strategies, and aligning cross-functional initiatives with Lavazza’s long-term business objectives. As a key member of the Commercial Leadership Team, the Director will lead channel and customer level strategy, business intelligence and customer development efforts to enhance market share, brand presence, profitability, and operational efficiency. The role demands a deep understanding of consumer behaviour, competitive dynamics, and data-driven decision-making to support Lavazza’s omnichannel presence and premium brand positioning in the U.S. and Canadian markets.

The Director will oversee the Home Customer Development (Trade Marketing) teams and Home Channel Strategy team, and will partner with sales, Marketing, RGM, Finance departments and the Broker Partner to align Customer Plans to the larger Company goals.

Location: West Chester, PA

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JOB QUALIFICATIONS

• Bachelors Degree in Business, Marketing or related field, preferred.
• 5+ years working experience in CPG Trade Marketing, Category Management, Sales, Sales Planning or Marketing required.
• Experience supporting Retail/eTail channels and customers required.
• Advanced skills in MS Office (Excel, PPT) required.
• Experience with synicated data tools for Retail, examples - Nielsen, IRI, Numerator, etc.
• Experience with synicated data tools for eComm, examples - Amazon Retail Analytics, Market Share, Helium, etc.
• Must be able to effectively function in matrix organization and leverage influence and negotiation skills to drive effective cross functional collaboration.
• Strong written and verbal communication skills; comfortable presenting (virtually and in-person) to Executive Leadership and cross fuctional leadership and peers.
• Strong story telling capabilities to diagnosis complex business issues, visualize the data, identify the insights, and recommend clear action plans.
• Ability to work in an environment of tight deadlines, and to consistently challenge and be challenged on performance results.
• Highly agile and thrives in a fast paced working environment with an entrepreneurial mindset.
• Strong collaboration and influence skills with the ability to work well cross functionally with all levels of the organizatoin - peers to Executives.

BENEFITS/PERKS

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule (3 days in office, 2 days wfh)
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.