Marketing Optimization Specialist na undefined

Collette is seeking a Marketing Optimization Specialist to join our Performance Marketing Team. This is a hybrid role based at our Headquarters in Pawtucket, RI.

About Collette: Let Us Show You the World

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world.  From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people.  So, what are you waiting for? Your journey starts here. 

Job Summary:

This role is ideal for someone passionate about data-driven marketing and eager to grow their expertise across Paid Search, Paid Social, and Programmatic advertising. The strategist will play a key role in supporting campaign execution, reporting, and analytics across channels, with a strong focus on lead generation, audience optimization, and cross-functional performance insights that inform broader marketing decisions.

Primary Functions:

• Assist in the planning and optimization of digital marketing campaigns.
• Analyze performance data across channels to uncover insights that inform audience segmentation, targeting strategies, and media buying decisions.
• Mine search term reports for keyword optimization, including positive and negative keyword additions.
• Support lead generation initiatives by identifying high-performing audiences and refining conversion paths across media.
• Monitor and interpret key performance metrics (e.g., CTR, CPC, CPL, conversion rate, reach, frequency) to identify trends and opportunities.
• Conduct competitive research and audience analysis to inform targeting and creative strategies.
• Contribute to A/B testing initiatives and provide actionable insights to improve campaign effectiveness and lead quality.
• Prepare and present performance reports and dashboards to communicate results and strategic recommendations.
• Troubleshoot campaign issues and proactively suggest solutions to improve efficiency and outcomes.

Knowledge and Skills:

• Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field preferred; Associate degree with relevant experience will be considered.
• 3–5 years of relevant experience in marketing analytics, campaign optimization, or related fields.
• Experience with database management tools; familiarity with data integration and segmentation strategies.
• Strong proficiency in Microsoft Excel, including advanced functions and pivot tables.
• SQL experience required for querying and analyzing marketing data.
• Experience with CRM systems and marketing automation platforms; HubSpot experience preferred.
• Understanding of marketing performance metrics, A/B testing, and campaign optimization techniques.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical, communication, and organizational skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Adaptability to change and a proactive approach to problem-solving.
• Passion for travel and enthusiasm for promoting guided travel experiences.

 Pay range starting at $55,000