Director of Digital Marketing na Red Clover HR
Red Clover HR · Morristown, Estados Unidos Da América · Remote
- Senior
Red Clover is a New Jersey based outsourced strategic Human Resources firm managing the recruitment process on behalf of a client.
About Us
About Us
Our client has helped over 500,000 clients and welcomed more than 33 million visitors in our 15+ years of serving global travelers. As an Inc. 5000 award-winning online travel company, they specialize in making vacation planning frictionless, fun, and unforgettable. From bucket list adventures to last-minute getaways, they power dream vacations daily. Our client is building the future of online cruise booking—and looking for a relentless, results-obsessed digital marketing leader to help us win.
About the Role
The Director of Digital Marketing is a strategic yet scrappy executor who can scale campaigns, pitch new ideas, and lead a high-performing team. This role isn’t for spectators. We are looking for someone with the drive of an elite athlete, the creativity of an entrepreneur, and the precision of a data analyst. They oversee multi-channel marketing efforts, optimize every step of the funnel, and help shape the future of our brand. They are a builder—of campaigns, systems, teams, and momentum. Paid media, paid social, SEO, and email/newsletter marketing are the backbone of this role—owning, executing, and optimizing them is essential. If you thrive in a fast-paced, high-growth environment and know how to pitch, persuade, negotiate, and win, this is your seat.
About the Candidate:
You are a strategic digital marketer who also thrives on rolling up your sleeves to get things done. With a solid track record in the travel industry—particularly in cruise—you combine creativity, data-driven decision-making, and a competitive spirit to drive real business outcomes. You’ve led successful performance marketing campaigns, built strong cross-functional relationships, and aren’t afraid to pitch bold ideas or challenge the status quo.
You’re energized by fast-paced environments, comfortable with high accountability, and driven to win—whether through innovative campaigns, smart optimizations, or developing top-tier marketing talent. You balance strategy and execution with confidence, leveraging your technical skills and AI fluency to stay ahead of the curve. If it involves insight, collaboration, and forward momentum—you’re already on it.
Key Responsibilities
- Own and execute the digital marketing strategy aligned to business goals
- Oversee core performance channels including paid media, SEO, paid social, affiliate, email/newsletters, and emerging channels
- Lead and grow a small, focused team of in-house marketers and agencies
- Design a data-driven, customer-first marketing engine to maximize ROI
- Build and optimize campaigns in Google Ads, Meta, TikTok, and others
- Collaborate with product, design, and engineering to enhance user experience and conversion
- Innovate relentlessly: test, iterate, and launch creative campaigns and tools
- Drive strategic partnerships with travel brands, influencers, and affiliates
- Leverage reporting and analytics to measure performance across all channels, delivering actionable insights and clear forecasts
- Negotiate media buys, contracts, and vendor terms with confidence
- Confidently manage and collaborate with external marketing agencies to extend capacity and accelerate results
- Foster a high-performance culture focused on ownership, learning, and results
Skills, Knowledge and Experience
- 5+ years of experience leading digital marketing in fast-paced, high-growth environments
- Deep expertise in paid search, paid social, SEO, email marketing, newsletters, and performance marketing
- Strong background in the travel industry, with a preference for cruise sector experience
- Proven ability to pitch ideas, present marketing strategies, and close opportunities
- Hands-on experience with tools such as GA4, HubSpot, paid media platforms, and conversion rate optimization (CRO) tools
- Skilled in using AI to streamline workflows and adapt quickly to emerging marketing technology
- Familiarity with HTML/CSS and creative tools such as Photoshop and Canva
- Excellent communication and stakeholder management skills
- Demonstrated success in team leadership, collaboration, and cross-functional alignment
- Comfortable in hybrid or remote roles with travel; based in Florida (Eastern Time Zone)
Core Competencies
Manages Complexity: Making sense of complex, high quantity, and sometimes contradictory information
Drives Results: Consistently achieving results, even under tough circumstances
Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies
Cultivates Innovation: Creating new and better ways for the organization to be successful
Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
