Global Brand Manager – Dove Masterbrand Social & Digital (Mat Cover) na Unilever

Please Note: The deadline for applying is 23.59 the day before the job posting end date.

Job Title: Global Brand Manager – Dove Masterbrand Social & Digital (Mat Cover)

Location: 100VE, London

Reporting to:  Head of Strategy and Comms

Work Level: 2A

ABOUT DOVE:

Dove is the largest brand in Unilever and in recent years has enjoyed spectacular rates growth. With a clear strategic vision, a strong innovation funnel and a unique POV on beauty, Dove is poised for even greater success.

The brand is loved by millions of consumers worldwide for both its products and its distinctive character, among this its commitment to Real Beauty. In 2004 Dove launched the Campaign for Real Beauty – a ground-breaking positioning within which has since inspired women globally. Dove’s unique identity and POV on beauty has inspired globally renowned campaigns and propelled the brand to its current iconic status. Dove’s purpose is supported by tangible Brand Do’s – from the Dove Self-Esteem Project that has reached 134M young people, to legislation change in the area of beauty diversity.

It’s an exciting time to be part of this hugely successful brand and to accelerate Dove’s growth as it continues to fly even higher around the world.

JOB PURPOSE:

In this role you will be leading our social and content strategies across our Dove global owned channels with a core focus on Instagram and Tiktok as part of the wider channel mix.  This is a dynamic role working with a wide network of stakeholders and a primary content agency to drive our brand equity, desirability and purpose through industry-leading communication. We’re looking for someone who’s full of energy and can take complete ownership for developing and shaping our strategy and keep moving the needle across our global owned channels whist driving consistency and excellence across local and regional owned channels.  You’ll need to consider the wider social landscape and best practices, whilst ensuring we are listening to the needs from across the business.  During this last year, Dove has gone through a thorough revamp of its identity, aligned to the vision to make every piece of the marketing mix a truly desirable representation of the brand that celebrates the full potential of its distinctiveness and purpose. Ensuring this elevation translates across our social touchpoints as we expand our owned channels globally will be a key deliverable for this role.

You’ll work directly with the rest of Dove Masterbrand team and be regularly exposed to the Global Dove Masterbrand VP, as well as liaising with senior leadership and teams across Dove global markets.

You will work with the Head of Strategy and Comms to achieve success.  As we move the social strategy into execution we will be looking at recruiting a junior brand manager resource to support this role.

RESPONSIBILITIES:

In this role you will:

• Developing, championing and safeguarding Dove Global content strategies
• Drive the Dove Global social strategy and ensure it comes to life in the most effective way with industry-leading Dove social channels, with content that engages with quality and consistency Globally
• The role is primarily focussed on all Dove owned social channels (mainly Instagram and Tiktok) with oversight of all other regional/local channels
• Working with stakeholders on key strategic social projects that will help further the Dove business and our goal to be a brand who is present in action and culture
• Advance and day-to-day planning of Global owned social content and guidance and oversight of market content planning
• Managing content creation via our agencies and leading approvals of key content that cuts through on social (primarily Instagram and TikTok)
• Working to execute digital content for a wide variety of campaigns including largescale Global campaigns. 
• An obsession with analytics and test and learn with the flexibility to pivot with the learnings
• Being a guardian of our digital visual identity and tone of voice 
• Inspire the Masterbrand team bringing outside in, either yourself or collaborating with agencies and collaborators. You bring trends and ideas in culture, that can be great nuggets for the brand to leverage.

ALL ABOUT YOU

• Experience of working in a Social first mindset: You live and breathe social content with a number of years experience under your belt. You will understand in-depth how Instagram and TikTok in particular work, in addition to all other social channels, with an instinct for how differently content resonates on each and you’ll know how to use the analysis to your advantage. You have good experience on working with big brands with a global reach and working with different markets and stakeholders.
• Experience of launching complex, global initiatives. You are capable of orchestrating across teams and external partners to deliver on time, in full, initiatives in market. You have the drive to make things happen, flag roadblocks, manage stakeholders, convince and influence to get things done. You’re a highly organised project manager, able to prioritise a multitude of workstreams and thrive in a fast-paced idea-rich environment. 
• Experience in working with Global Creative agencies: you have worked and partnered with social content and design agencies before, worked with creatives on giving sharp, actionable, and inspiring feedback, including managing extensive production shoots. You can build relationships and trust, balancing the executional requirements of the brand, with the ability to let the creative process flow successfully.
• The ability to understand culture and “be in culture”: as our world moves so fast, so does culture, and it is the same for how our owned channels reflect the continuous evolution of our product and purpose work. We expect you to have energy and enthusiasm in wanting to deep dive into this as a part of your daily job.

NOTES

Please apply via this portal as e-mail applications may not be processed and include your Future Fit Plan if possible.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   

Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Sarah Brough on Sarah.Brough@unilever.com  

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).

Location  

In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.

Relocation to the UK 

Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions.