Senior Business Analyst (Growth) na Whoop

WHOOP is an advanced health and fitness wearable, on a mission to unlock human performance and healthspan. WHOOP empowers its members to improve their health and perform at a higher level through a deeper understanding of their bodies and daily lives.We are seeking a Senior Business Analyst to partner closely with the Growth Product team to drive data-driven decisions aimed at acquiring, engaging, and retaining our member base. This role focuses on leveraging data to fuel growth, combining deep analytics with strategic foresight to enhance the member journey. By identifying actionable insights and scaling new opportunities, you’ll play a vital role in shaping how WHOOP members experience and benefit from our platform.This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. 

RESPONSIBILITIES:

Data-Driven Growth Analysis: Develop and maintain analytics frameworks to measure how engagement strategies impact member acquisition, retention, and lifetime value.

Strategic Partnership with Growth Product: Collaborate directly with the Growth Product team to analyze member behavior, derive actionable insights, and recommend strategies to optimize engagement and retention.

Customer Journey Insights: Analyze member interactions throughout their lifecycle, identifying key touchpoints where engagement improvements can drive growth.

Testing & Experimentation: Design and analyze experiments (e.g., A/B testing) to assess the efficacy of engagement-focused initiatives and inform product roadmap decisions.

Data Integration: Ensure seamless integration of data from various systems to provide a unified and accurate view of member engagement metrics.

Proactive Insights: Generate forward-looking recommendations to unlock new growth opportunities, presenting findings and actionable strategies to leadership and the Growth Product team.

Reporting & Communication: Build intuitive dashboards and reports to track key engagement metrics, providing the Growth Product team with real-time insights to inform decision-making.

QUALIFICATIONS:

5+ years of experience in a deeply analytical role, preferably within a growth or product-focused environment

Bachelor’s degree in Business, Statistics, Data Science, or a related field.

Strong track record delivering value in an analytics organization - preferably in a direct-to-consumer or e-commerce environment.

Have a creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders.

Self-starting, fast-moving, and collaborative approach to problem-solving.

Strong technical and analytical skills; SQL skills required, Python experience a plus.

Strong oral and written communication skills.

Excellent attention to detail with the ability to handle multiple tasks efficiently.

Proficiency with data visualization tools.

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