Senior Global Brand Manager na Arcteryx.com

Your Opportunity at ARC’TERYX:As the Senior Global Brand Manager - Climb at Arc’teryx, you own the global positioning and direction of the brand across our Climb activity category. As the business’ industry expert, you are a leader within the brand marketing team, ensuring the perspectives of the endemic climb community are represented and integrated across the brand. You apply your in-depth knowledge of the sport to influence the global brand strategy and key storytelling calendar, ensuring regional integration and brand consistency.  Your strategic product positioning and clear GTM strategies and briefs create global brand energy through key products, innovations and stories.Above all, you are deeply connected to the climb community, understanding every nuance of the sport – events, athlete mindsets, brand and product.This role can be hired remote and will require regular travel into the North Vancouver headquarters. Business operations occur in the Pacific time zone. Meet Your Future Team:The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our Regional Brand Marketing, Creative, Communications, Sports Marketing, Community, and Operational Teams, as well as our Partners and Agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.



If you were in the Senior Global Brand Manager – Climb role now, here are some of the core activities you would be doing:

Driving and maintaining the long-term strategy and positioning across the climb category.

Influencing the direction of the brand within climb across the organization, working in lockstep with design and product merchandizing to drive growth within the category

Strategic thinking and relationship building, working with partners across the business to bring the brand vision to life within your category

Supporting the development of the global GTM strategy, seasonal brand objectives and key product briefs

Leading integration of the strategy across global and regional marketing channels and partners, including but not limited to brand narrative, sports marketing, partnerships, public relations, events and community

Fostering close collaboration with the product design team and regularly attending design meetings and insights sessions

Leveraging consumer insights, market trends and competitive analysis to inform and drive strategic decisions

Cultivating and maintaining relationships with key industry leaders and external partners to maximize influence and collaboration

Representing the brand at industry events and distilling information and trends to share back across the business

Here are some of the things you could be working on in the future:

Leading global strategy for a year-round climb calendar

Partnering on a 5-year events and partnerships roadmap to support strategic goals

Rising as a leader across the organization, using your endemic voice to ensure long term authenticity in the business

Are you our next Senior Global Brand Manager – Climb?

You have a bachelor’s degree in Marketing, Advertising, Communications or a related field

You have 8+ years of relevant experience within a global organization and a deep understanding of brand and product marketing in the outdoor industry

You are authentically connected to and acutely aware of the outdoor industry, technical outdoor product, and are connected to the culture of outdoor sport, specifically within the climb community

You have a proven track record of building successful strategic marketing plans within brand and/or product marketing

You are a relationship builder and people connector – you have proven experience working and connecting with people from the outdoor industry across the globe

You have an entrepreneurial mindset – you enjoy thinking outside the box and search for solutions or improvement to any situation

You have strong awareness of the Arc’teryx brand, product and consumer

You remain highly flexible and creative when faced with ambiguity

Your passion for work is paralleled by your passion for getting outside

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