Campaigns Lead na CIPD

Campaigns Lead

£60,000 - £65,000 + benefits

Permanent

35 hours perk week (flexible working options)

Wimbledon (hybrid working)

About us

We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.

There has never been a more interesting or important time to join us. We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days’ holiday with an option to buy and sell days, £125 personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.

The role

As the Campaigns Lead at the CIPD, you'll be in charge of planning and directing our marketing communication campaigns. You'll lead and inspire a team of Campaign Managers to create impactful campaigns and compelling stories that deliver our business needs and KPIs. Your strategic insight and understanding of marketing will help boost the CIPD's profile, impact and revenue growth, creating a brand narrative that connects with people.

What you’ll be doing

• Developing, implementing and continually refining campaign strategies to align with the CIPD’s brand objectives, corporate KPIs, customer engagement goals and  business growth.
• Evolving the campaign planning process to ensure a consistent approach.
• Overseeing the implementation of marketing campaigns for consistency and impact with focus on customer experience. Ensuring the campaigns plans are optimised for the audience and market they will be deployed.
• Monitoring performance targets to ensure we optimise campaigns to achieve goals.
• Working in partnership with the research and insights team to develop campaigns that can be deployed in an agile way based on insight and business need.
• Ensuring clear communication of strategic objectives, expectations, and progress metrics across the team as well as promoting collaboration with channel leads to optimise channel usage to campaign goals.
• Analysing campaign performance and identify areas for improvement using data to measure effectiveness of marketing initiatives against KPIs.
• Engaging with stakeholders and partners to ensure aligned and integrated marketing communications campaigns.
• Managing campaign budgets efficiently, ensuring optimal resource allocation.
• Overseeing the management of external vendors and partners to support campaigns and maintain quality and cost-effectiveness.
• Staying abreast of industry trends, tech and best practices in campaign management.
• Fostering a culture of innovation, encouraging the exploration and adoption of new approaches to enhance CIPD’s digital presence and engagement.

Knowledge, qualifications and experience

• Degree in Marketing Communications or related field or equivalent experience.
• Extensive experience in channel optimised marketing campaign management to support growth, engagement and change.
• Strong leadership and communication skills.
• Proficiency in marketing automation and content management tools.
• Ability to inspire and lead a diverse team towards achieving common goals and adhering to high standards of quality.
• Experience creating high-performing teams, fostering collaborative approach and innovation.
• Excellent relationships building skills and experience managing external vendors and suppliers.

If this role describes you and your career aspirations, click APPLY.

CIPD: valuing everyone as an individual! The CIPD define diversity as the differences in colour, ethnicity, abilities, age, gender, beliefs, interests, socioeconomic status(class), marital or partnership status, sexual orientation, geographic, academic/professional backgrounds, opinions, backgrounds, thinking, experiences, and many other personal characteristics. There is a growing body of research that shows that diverse workforce can be beneficial for decision making, innovation and problem solving as people bring a diverse range of skills and lived experiences with them. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.

We are committed to employment practices that promote diversity and inclusion and equality of outcomes in employment through recognising of how differences of age, disability, gender, sex, marriage and civil partnership status, pregnancy and maternity status, ethnicity, colour, religion, or belief and other protected (by equalities law) and personal characteristics can advantage or disadvantage a person.

Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible.