- Senior
- Escritório em Detroit
The Senior Research Lead will not only guide quantitative and qualitative project teams on complex engagements but also spearhead innovation within our organization. We seek a strategic and visionary leader who can oversee project teams and push the boundaries of client service. Thrive in a fast-paced, collaborative environment, mentoring and developing researchers while propelling research strategy forward.
Responsibilities
Research Expert
- Demonstrate strong history of proven quantitative and qualitative research expertise among a variety of clients and industries.
- Ability to conduct, oversee and mentor on a wide breadth of research approaches, from basic to complex, including concept tests, tracking studies, Focus groups, ethnos, attitude and usage studies, voice of the customer, segmentation, MaxDiff, conjoint (CBC and ACBC), etc.
- Apply the storytelling process and guide others on understanding the insights and then creating impactful deliverables on complex quantitative engagements that will drive action within our clients.
- Have an influencing presence resulting in high client loyalty based on a trusted relationship of sharing expertise and providing action-oriented value and strategic thinking.
Collaboration & Mentoring
- Representing the research function at a senior level, collaborating with cross-functional teams and executives.
- Invest in the growth of others through teaching and mentoring, being a critical part of others' success and providing impactful opportunities that align with developing skillsets.
- Successfully guide and collaborate with project teams on what the "end state" is and inspire them to make it happen.
- Build strong, trusted relationships with the Account Strategy team and act as the quantitative research expert to assist in writing client proposals and sitting-in on client calls.
Project Team Leadership & Elevation
- Identifying and implementing cutting-edge research methodologies and technologies.
- Constantly drive strategic value and continuous improvement with a focus on pushing our research strategy and approach to the next level on each engagement
- Apply fresh thinking to create new value and future possibilities based on client needs and learnings from execution.
- Promote a flexible and adaptive mindset to utilize setbacks as opportunities to fuel innovation and to reach high levels of achievement.
- Operate as a strong role model and leader, having a solid sphere of influence and professional maturity - in even the most difficult of situations.
- Developing and delivering impactful presentations on research trends and insights for senior clients.
Project Team Functionality & Quality
- Ensure project team consistently produces great work that ultimately supports a healthy and sustainable Human8.
- Foster strong cohesion and camaraderie within the project team while optimizing individuals' skillsets and allocating them to their best use.
Qualifications
- Intermediate level knowledge in statistics and data analysis (descriptive statistics) required, advanced statistical skill (predictive modelling, multivariate statistics) preferred.
- Demonstrated experience using SPSS or similar statistical software.
- Strong analytical skills with the ability to analyze survey data, interpret survey results, and deliver actionable insights - while also being able to explain and mentor others in this
- Proficient in Microsoft Office Suite (PowerPoint, Excel, Word, One Note)
Qualifications and/or Educational Requirements
- Bachelor's degree, Masters /MBA preferred, with a focus in Behaviour Sciences, Marketing, Psychology, Political Science, Sociology, Social Sciences, or related field with a quantitative emphasis (e.g., Statistics)
- 10+ years of experience in supplier-side marketing research or related business strongly preferred
- 5+ years of experience independently leading research -focused individuals on studies/projects strongly preferred
